Insight & Data Executive
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Job description
Contract Type: Full Time/Permanent/HybridMail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.Deliver market leading category and event-based market researchDeliver insights that prove the effectiveness of advertising campaigns with Mail Metro MediaProviding actionable audience insights for reactive and proactive brief responsesCreate compelling insight-focussed sales materialsExtract insights from our Matters reader community through qualitative and quantitative researchBringing insight to life through effective storytellingAccountable forExtracting insights from our third-party sources of insight (i.e. TGI, Mintel, PAMCo)Extracting insights from our first-party sources of insight (i.e. reader community, Google Analytics)Assisting in the day-to-day to management of our reader community (i.e. writing tasks, setting up tasks, responding to readers, delivering community newsletters)Writing, scripting and launching surveysDelivering campaign effectiveness studies from start to finish (i.e. writing, scripting, launching, analysing and presenting the results to clients)Day-to-day management of specified advertiser category (i.e. charities, lotteries). This includes building relationships with key internal stakeholders, receiving briefs and presenting results.Updating marketing decks with the latest audience statsProviding the relevant insights for brief responses and subsequent reach and frequency analysis.ExperienceKnowledge of / experience with using industry insight tools (i.e. TGI, Mintel, Telmar, PAMCo)Knowledge of / experience of qualitative research (i.e. writing discussion guides, interviews, focus groups
Requirements
etc)Knowledge of / experience digital analytic software (i.e. Google Analytics)Knowledge of the advertising marketplaceSkillsStrong mathematical and analytic skillsStrong knowledge of different AI tools and their uses casesProblem solvingEnthusiasm and keen to learnSkilled in data visualisationConfidence in presentingWhat We OfferThe opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environmentsA collaborative, fast-paced team with genuine scope for progression and responsibilityExposure to the full breadth of the programmatic and digital advertising ecosystemTraining and development supportCompetitive salary, benefits package, and hybrid working arrangementsOur CommitmentWe are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process #J-18808-Ljbffr
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