Data Analyst

This Sr. Data Analyst role involves serving as a data scientist supporting marketing efforts for our Fortune 500 client. The role focuses on analyzing campaigns, understanding business processes, and distributing insights via dashboards. You will collect, validate, and deeply analyze data to uncover insights that drive marketing decisions, ensuring alignment with key objectives and results (OKRs). This is not a traditional BI role but one that requires critical thinking, asking the right questions, and leveraging data to move marketing initiatives forward., * Develop and deliver user-friendly dashboards and reports to provide actionable insights and recommendations.

• Perform data collection, QA checks, and in-depth analysis to understand and improve marketing campaigns and business processes.
• Ask insightful questions to uncover underlying data trends and inform strategic marketing decisions.
• Conduct campaign and business analysis, using data to identify opportunities and drive forward marketing objectives.
• Partner with stakeholders to translate findings into meaningful strategies and plans.

• Proficiency in Excel, SQL, R, Python, and familiarity with BI tools like Tableau or PowerBI.
• Strong data collection, quality assurance, and analytical skills to ensure accurate and reliable insights.
• Proven experience conducting deep data dives to support decision-making.
• Ability to grasp and analyze complex business processes and campaign performance.

Must-Haves

• Expertise in research and data analysis with a proven track record of delivering actionable insights.
• Ability to systematically gather, evaluate, and interpret data to uncover patterns and trends.
• Strong communication skills to present findings effectively to stakeholders.
• A results-driven mindset, with the ability to manage multiple priorities and meet deadlines.

Ideal Candidate Traits

• A proactive approach to problem-solving, with curiosity and creativity to explore beyond routine tasks.
• Experience in marketing-focused analysis, including campaign performance evaluation.
• A collaborative and inclusive attitude, with a willingness to mentor and share insights with peers.

This role offers an exciting opportunity to blend data science with marketing strategy, driving impactful decisions and contributing to organizational success.