Senior Data Analyst

• Develop and implement CRM data strategies aligned with business objectives and customer engagement goals.
• Lead data governance activities, ensuring data accuracy, quality standards, validation processes and compliance requirements are maintained.
• Act as the subject matter expert for CRM data and Salesforce, providing leadership on system administration, optimisation and governance.
• Manage and enhance customer data integrations across CRM and wider business systems, including data architecture, automation and reporting solutions.
• Produce analysis, reporting and insights to support customer engagement, marketing effectiveness, commercial performance and strategic decision-making.
• Collaborate with internal stakeholders and external partners to develop CRM and analytics capabilities and promote best practice in data management.
• Lead GDPR, data protection and data governance activities, ensuring compliance with regulatory requirements and organisational policies.
• Support the development of future data capabilities, including AI, predictive analytics and enhanced customer insight initiatives.
• Manage, coach and support the CRM Data Executive, fostering capability development and high performance.

• Significant experience in CRM data management, analytics and data governance.
• Extensive experience of CRM platforms, including Salesforce and Salesforce Marketing Cloud or equivalent systems.
• Advanced SQL skills with experience of working with large and complex datasets.
• Experience of developing dashboards and reporting using Power BI or similar business intelligence tools.
• Demonstrable project management experience with the ability to manage multiple priorities and stakeholders.
• Strong understanding of GDPR, data protection legislation and data governance principles.
• Excellent analytical, problem-solving and decision-making skills. [
• Strong communication and stakeholder management skills with the ability to translate technical information into business-focused recommendations.
• Excellent written and verbal communication skills in English.

Desirable

• Degree or professional qualification in Data Analytics, Technology, Computer Science, Business Intelligence or a related field.
• Salesforce Data Architecture & Management certification or equivalent.
• Experience using Python for data analysis, automation or process improvement.
• Knowledge of AI and machine learning applications within CRM and customer analytics.
• Experience within customer-focused B2B or B2C environments.
• French language skills, * Strong understanding of CRM data management, data architecture and customer analytics.
• Advanced SQL and reporting skills.
• Strong knowledge of Salesforce and CRM platforms.
• Sound understanding of data protection and governance requirements.

• Ability to interpret complex data and present clear, actionable insights.

• Strategic thinker with a data-driven approach.
• Strong leadership and coaching capability.
• Excellent collaboration and relationship-building skills.
• Highly organised with the ability to manage competing priorities.
• Proactive and self-motivated with strong attention to detail.
• Customer-focused with a commitment to continuous improvement.
• Ability to influence stakeholders at all levels of the organisation.