Manager of Digital Analytics & Experimentation

We’re looking for a Manager of Digital Analytics & Experimentation to own how we measure our business online. This is the first dedicated analytics role inside our digital organization, and it comes with real ownership: you’ll build the measurement foundation across four Shopify storefronts, run the weekly insights meeting the business makes decisions inside, and set the standard for how we test and read results.

You’ll report directly to the VP of Digital Commerce & Experience and work across merchandising, UX, CRM, advertising, business intelligence, and IT. If you like building something from the ground up more than maintaining something that already runs, this is that job., * Build and own the weekly digital insights readout: assemble the analysis, write the commentary, and run the meeting

• Own GA4 property architecture, Google Tag Manager, the data layer, and event taxonomy across all four storefronts
• Own conversion tracking accuracy across Google Ads, Meta, TikTok, Klaviyo, and Shopify, including validation after every theme and app deployment
• Define and maintain the shared definition set so the whole company reads the same numbers the same way
• Design experiments end to end: hypothesis, sample size, run length, significance, and honest read-outs
• Maintain a documented library of tests, results, and what we learned so the same idea isn’t tested twice
• Build validation and alerting so tracking breaks get caught in hours rather than discovered weeks later
• Instrument new brand and category launches from day one, including our upcoming product launchs
• Report on site speed and Core Web Vitals, and translate performance data into commercial impact
• Partner with Business Intelligence on customer, cohort, and lifetime value analysis
• Partner with Advertising on paid measurement, where you own site-side instrumentation and they own media attribution
• Partner with Data Engineering through our ERP implementation to make sure commerce data reconciles across systems, * Self-directed: decides what the business needs to know and goes and finds it rather than waiting for a request
• Willing to say what the data says, including when it isn’t the answer anyone wanted
• Translates fluently between technical detail and commercial impact depending on the room
• Rigorous about accuracy and unwilling to publish a number they can’t stand behind
• Comfortable being the first and only person in this seat, and energized by building the function
• Collaborative across teams that don’t report to them

• 5+ years in digital or web analytics with growing ownership of measurement, not just reporting
• Hands-on GA4 and Google Tag Manager experience at implementation depth: you’ve built a measurement plan and a data layer, not only pulled reports out of someone else’s
• Experience owning an experimentation program from hypothesis through read-out
• Comfort with SQL and working directly in a data warehouse
• Experience with Shopify or a comparable ecommerce platform, including how apps and themes affect tracking
• A track record of presenting analysis to senior leadership and defending it
• A quantitative background: statistics, mathematics, economics, engineering, or similar, * Agency or consultancy experience at a Google Marketing Platform partner
• BigQuery, Looker Studio, or comparable warehouse and visualization tooling
• Server-side tagging and consent mode implementation
• Experience with session replay or experience analytics platforms
• A business degree or MBA alongside the technical background
• DTC ecommerce experience across multiple brands or storefronts

• One set of definitions that Digital, Advertising, Finance, and Business Intelligence all use
• Tracking breaks are caught by us in hours instead of surfacing downstream weeks later
• The weekly readout becomes the meeting people show up to and decisions get made in
• New launches go live already instrumented, not audited six months later
• Test results people trust, including the ones that say no
• Leadership stops asking whether the number is right and starts asking what to do about it, * 401(k) matching
• Dental Insurance
• Employee Discount
• Flexible Schedule
• Flexible Spending Account
• Health Insurance
• Life Insurance
• Vision Insurance
• Paid Time Off

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.