Tableau Consultant

You’ll be responsible for building a scalable Tableau reporting layer across a complex data ecosystem that includes multiple Salesforce environments, Marketing Cloud, enterprise integrations and marketing analytics platforms. The data architecture is already in place; your role is to ensure the reporting layer is intuitive, trusted, high-performing and capable of supporting both operational and strategic decision-making., * Design and implement enterprise-grade Tableau data models and certified data sources.

• Create a semantic layer that enables consistent reporting across multiple business functions.
• Define data refresh strategies, performance optimisation techniques and source governance standards.
• Ensure reporting structures are scalable, maintainable and trusted by end users.

Dashboard Development

• Deliver a suite of Tableau dashboards covering:
• Funnel and conversion performance
• Lead flow and operational KPIs
• SLA monitoring and business performance
• Compliance and regulatory reporting
• Marketing and campaign effectiveness
• Cost-to-outcome analysis

Data Modelling & SQL Analysis

• Work with integrated, mastered datasets from multiple systems.
• Develop dimensional models that support self-service reporting.
• Use SQL to validate, interrogate and optimise data structures.
• Challenge data design where reporting requirements are not adequately supported.

Marketing Analytics Reporting

• Integrate aggregated marketing data from sources such as:
• GA4
• Paid media platforms
• Marketing campaign datasets
• Create reporting that measures campaign performance, acquisition effectiveness and conversion outcomes.
• Define standards for campaign tracking, source attribution and UTM governance.

Stakeholder Engagement

• Facilitate workshops with business, operations, marketing and technical teams.
• Convert reporting requirements into actionable Tableau solutions.
• Provide guidance on KPI design, reporting best practices and data interpretation.

Governance & Handover

• Establish Tableau governance standards including:
• Certified data sources
• Row-level security
• Performance optimisation
• Documentation and version control
• Ensure a smooth knowledge transfer to internal teams at the end of the engagement.

• Strong hands-on experience with Tableau Desktop and Tableau Cloud/Server.
• Advanced Tableau development including:
• LOD Expressions
• Complex calculations
• Performance optimisation
• Permissions and security models
• Strong SQL skills and experience working with complex enterprise data environments.
• Experience designing dimensional data models and reporting layers.
• Proven ability to gather requirements and deliver business-facing dashboards.
• Excellent stakeholder management and workshop facilitation skills.

Desirable

• Experience working with:
• Salesforce
• Salesforce Marketing Cloud
• Enterprise integration platforms
• Master Data Management (MDM) environments
• Knowledge of digital and marketing analytics.
• Previous experience within Financial Services, Insurance or other regulated sectors.

This is a 6-month Outside IR35 contract, paying £450 per day, with occasional travel to Glasgow (approximately once per month).