Manager, Measurement - Data Integration Organization

AsOvativecontinues to grow at an exciting rate, so does our need to expand and scale our website tagging, pixel support, and data quality infrastructure. Data and analytics are at the core ofOvative’sofferings, and this role sits at the intersection of those two disciplines.

In this position, you will serve as the subject matter expert on marketing pixel implementation, server-side tagging, andCAPIintegrations - the most critical technical competencies for this role. You will partner with client technology teams to outline requirements, troubleshoot implementation issues, and handle final UAT testing prior to deployment. Alongside this, you will support internal reporting data quality, stakeholder training, and the readiness of data pipelines that power our client-facing insights.

The ideal candidate is a self-starter who combines deep technical knowledge of modern tracking infrastructure withstrong communicationand relationship management skills. This role is pivotal in helpingOvativeexpand our distinctive offerings and position in the market as a data and technology leader.

Responsibilitiesof a Manager, Measurement- Data Integration:

Server-Side Tagging & CAPI Implementation& Consultation(Primary Focus)

• Lead the architecture, implementation, and QA of server-side tagging solutions across client environments

• Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance

• Review andvalidateclient-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise

• Manage and document tag implementations across past and current client engagements

• Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms

• Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released

Implementation & UAT

• Lead QA of newly launched tags and pixels in conjunction with media analysts

• Traffic pixel and tagging details - including naming, placement, and code - to clients on time, aligned to their development sprint schedules

• Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind

• Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states

Client & Internal Relationship Management

• Act as the primary client contact for all pixel, tagging, and CAPI requests during implementation, testing, and deployment phases

• Produce client-facing documentation including implementation guides, QA checklists, and tagging specifications tailored to each client’s technical capability

• Clearly communicate updates and key details to both internal and client stakeholders

• Serve as liaison during UAT troubleshooting, coordinating between the client, development teams, and internal analysts

• Coordinate internal requests with client development sprint schedules to ensuretimelymedia launches

• Regularly meetwith analyst counterparts to stay current on vendor and client updates

Team Leadership & Empowering Others:

• Define and drive strategy across team structure, roles, development, and clients
• Play a leadership role on Measurement Solutions
• Work with internal Ovative teams to come up with marketing solutions/value-add plays
• Lead development for 1-2 direct reports

• 4+ years of experience and advanced knowledge of server-side tagging andCAPI integrations (MetaCAPI, Google Enhanced Conversions, etc.)

• Experience working with TealiumiQand Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus

• Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers

• Experience partnering with development teams to outline requirements and QA tagging implementations

• Strong communicationskills with the ability to translate technical details for non-technical stakeholders

Preferred:

• Experience in a marketing agency environment

• Knows the different SST implementationpaths -direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta’s Signals Gateway or AWS-hosted CAPI Gateway

• Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side, Acceptance Testing, Adobe Product Family, Amazon Web Services (AWS), Analysis Skills, Application Programming Interface (API), Best Practices, CSS (Cascading Style Sheet), Cellular Telephone, Channel Strategies, Communication Skills, Corporate Policies, Customer Relations, Customer Relationship Management (CRM), Customer/Client Research, Data Analysis, Data Management, Data Quality, Document Management, Documentation, HTML (HyperText Markup Language), Identify Issues, JavaScript, Leadership, Marketing, Marketing Software, Multiplatform/Cross-Platform, Quality Assurance, Relationship Management, Sales Management, Team Player, Technical Leadership, Testing, Time Management, User Interface/Experience (UI/UX), Willing to Travel, Work From Home

At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.

For our Manager positions, including the position of Manager, Measurement- Data Integration, our compensation range is from $90,000 to $132,000 on an annualized basis, with the potential for an annual bonus of up to 20% of base salary., We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit.

Some tangible benefits and amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

• Generous paid vacation policy

• 401k match program

• Top-notch health insurance options, inclusive of same sex partners

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth., Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

At Ovative, culture isn’t a buzzword-it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.

We offer flexibility. You’ll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.

Our open floor plan reflects our open communication and flat structure-where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.

We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive-regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families., Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.