Content Designer I

TurboTax is looking for a mid-level Experience Designer to own the design and continuous testing of our marketing “front door” through content templates, campaign landing pages, and store/local market pages that shape a customer’s very first impression of TurboTax. You’ll take our design system, brand playbooks, and toolkits and turn them into fast, on-brand, test-validated experiences - partnering closely with web ops, channel owners, strategic stakeholders, and agency partners to keep every front-door surface performing and on-strategy. This role sits within marketing XD and reports into the Digital Ecosystem Marketing team. You’ll work across both of our core cycles: tax season (rapid iteration and testing at scale) and planning season (systems, playbooks, and toolkit development for the year ahead). What You’ll Own Front-door experience design & copy - design and iterate on content articles, campaign landing pages, and store/local market pages, owning both layout and on-page copy so message and design ship as one cohesive experience. Design systems, playbooks & toolkits - apply and help evolve our internal design system, brand playbooks, and toolkits so front-door pages stay fast to produce and consistent at scale. Build feasibility - partner with web ops to ensure designs are technically feasible, performant, and implemented as intended across templates and CMS constraints. Stakeholder alignment - collaborate with channel owners and strategic stakeholders to translate business goals and campaign briefs into experience design that drives measurable growth., How You’ll Work Web ops - daily collaboration to keep designs buildable, performant, and true to intent within CMS/template constraints. Channel owners & strategic stakeholders - regular partnership (Marketing Managers through Directors, cross-business-unit) to align design decisions to business goals and campaign priorities. Design & measurement peers - collaborate with fellow designers, data science, and measurement partners to keep the experimentation pipeline moving and insights flowing back into design. Solicit feedback and contribute constructively to design reviews, advancing a strong point of view backed by customer data, design rationale, and industry trends. Self-organize and manage multiple concurrent projects across content, campaign, and local-market surfaces.

What You’ll Bring 3+ years of experience in experience/product design, ideally with direct exposure to marketing, growth, or conversion-focused design work. Heavy, hands-on Figma fluency - component libraries, auto layout, variables/design tokens, and prototyping. You should be able to build and maintain scalable design system assets, not just use them. Proven experience designing within - and contributing to - established design systems, brand playbooks, and internal toolkits. Strong visual craft - able to produce a range of responsive assets (content pages, landing pages, localized/store pages) from style guides quickly and consistently. Strong copywriting instincts - comfortable drafting and refining on-brand marketing copy (headlines, body, CTAs) for content articles and landing pages, and partnering with brand/content teams when copy needs deeper craft. Customer-centric design mindset with a passion for creating experiences that resonate emotionally and drive business results.