Lead Market Development

Budget Management & Financial Stewardship

• Manage and oversee local marketing investments across multiple budgets, funding sources, and market initiatives.
• Develop and maintain budget forecasts, spend tracking, and financial reporting to ensure fiscal accountability.
• Monitor budget utilization and proactively recommend reallocations to maximize market performance and business outcomes.
• Ensure expenditures align with strategic priorities, approved business plans, and corporate financial guidelines.
• Partner with finance teams on month-end, quarter-end, and year-end budget reconciliation activities.

Vendor & Invoice Management

• Oversee the end-to-end invoice process, ensuring timely submission, approval, and payment of vendor invoices.
• Manage relationships with agency partners, production vendors, event suppliers, and local marketing providers.
• Ensure all vendors maintain approved supplier status and comply with procurement and contracting requirements.
• Serve as the primary point of contact for vendor-related escalations, issue resolution, and process improvements.
• Partner with sourcing, procurement, and finance teams to ensure compliance with corporate policies.

Market Support & Execution

• Partner with Market Development leaders and local market teams to support marketing initiatives, sponsorships, events, and customer acquisition programs.
• Coordinate production activities related to local market events and marketing campaigns.
• Ensure operational readiness and execution excellence across all locally supported programs.
• Serve as the primary liaison between Market Development leadership and local reporting teams to ensure timely, accurate, and actionable reporting.
• Develop and maintain ad hoc reporting, dashboards, and executive-level views to track initiative performance, progress, and outcomes.
• Support planning and delivery of market-specific marketing strategies that drive growth and customer engagement.

Performance Analysis & Strategic Optimization

• Track and analyze key performance indicators including marketing spend effectiveness, close rates, customer acquisition, event outcomes, and greenfield penetration performance.
• Develop dashboards, reports, and business reviews highlighting investment performance and growth opportunities.
• Provide recommendations on resource allocation and investment strategies to improve efficiency and business results.
• Identify trends, risks, and opportunities within local markets and recommend actions to optimize performance.

Stakeholder Partnership

• Serve as a trusted advisor to Market Development leaders on budget planning, investment decisions, and operational execution.
• Collaborate across Marketing, Finance, Procurement, Sales, Retail Operations, and external partners to ensure alignment and successful delivery of business objectives.
• Drive cross-functional coordination to remove barriers, improve processes, and enhance operational effectiveness.

• Bachelor’s degree in Business, Marketing, Finance, Operations, or related field.
• Experience managing complex budgets and financial reporting.
• Experience with vendor management, invoice processing, procurement, or contract administration.
• Strong analytical, and financial management skills.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, organizational, and stakeholder management skills.
• Advanced proficiency in Microsoft Excel, Power BI, and Microsoft 365 tools SQL, Python, etc

Our Lead Market Development jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40