EPM Systems and Configuration Specialist

We are seeking an experienced Director, TV & Audio (TVAD) to serve as a senior strategic and client-facing lead across YouTube and broader digital video initiatives. This role is heavily focused on YouTube strategy, requiring someone who understands the platform end-to-end and can translate complex campaign data into clear, actionable recommendations for clients.

The ideal candidate has deep hands-on experience across the full YouTube lifecycle, including planning, buying/activation, optimization, measurement, reporting, and strategic recommendations. This is not simply a media buying or activation role; this person will own the strategic POV, lead client conversations, and use performance data to guide future media decisions., * Lead YouTube strategy and client relationships across multiple workstreams, with YouTube representing approximately 60-65% of the role.

• Own the full YouTube lifecycle, including planning, buying/activation strategy, optimization, measurement, reporting, and recommendations.
• Develop strategies across YouTube Demand Gen, Shorts, long-form video, non-skippable video, and evergreen campaigns.
• Lead weekly client performance conversations and clearly communicate what is happening, why it matters, and what should change.
• Analyze campaign and dashboard data to identify trends, opportunities, and actionable recommendations that improve business outcomes.
• Build and present executive-level performance decks that simplify complex media data into clear stories and recommendations.
• Partner directly with Google representatives, clients, internal strategists, creative teams, and channel teams.
• Provide strategic guidance across DV360, online video (OLV), display, and programmatic media.
• Develop a strong point of view around both upper-funnel awareness and lower-funnel conversion strategies.
• Guide clients on measurement approaches including Brand Lift, Search Lift, incrementality, CPA, CAC, conversions, and ROI.
• Collaborate with creative teams to ensure video and display assets are aligned with platform behavior and campaign objectives.
• Navigate complex stakeholder relationships while maintaining ownership of the overall media strategy and client conversation.

• Approximately 7-8 years of relevant digital media experience, with depth and quality of experience prioritized over an exact number of years.
• Deep, hands-on YouTube advertising expertise across planning, activation, optimization, measurement, reporting, and strategy.
• Strong understanding of YouTube formats, bidding models, audiences, Demand Gen, Shorts, long-form video, and non-skippable video.
• Experience with Google Ads and the broader Google advertising ecosystem.
• Working knowledge of DV360 and the ability to confidently discuss the platform with clients and Google representatives.
• Strong understanding of OLV, display, and programmatic media; audio experience is a plus.
• Experience developing and evaluating full-funnel media strategies, from brand awareness through conversion.
• Strong measurement background, including experience with Brand Lift, Search Lift, incrementality, and business/ROI measurement.
• Proven experience managing large-scale and/or evergreen media programs and budgets.
• Experience building and presenting performance reporting and recommendations to senior client stakeholders and executives.
• Exceptional client communication, presentation, and strategic storytelling skills.
• Ability to quickly interpret performance data and turn findings into a clear strategic POV.
• Comfortable working cross-functionally with clients, platform partners, strategists, creative teams, and other media channel teams.