Lead - Marketing Technology

In this role, your work will directly drive business results across three core pillars:

• Commercial Impact: Delivering the right personalized advice that inspires partners to take action and optimize their performance on our platform.
• Partner Support: Supporting partners in successfully navigating our platform and adopting our products.
• Partner Loyalty: Driving loyalty by engaging partners through marketing and operational campaigns that showcase the value of partnering with Booking.com.

Reporting to the Manager Marketing Technology, you will be part of the Marketing Technology team with two peer Leads. As a lead, you will be responsible to own and drive the success of a subset of all Marketing Technology initiatives of the team. Together you will build, scale, and mature our Marketing Technology Center of Excellence, ensuring our automation capabilities directly support our commercial goals and improve the partner experience.

What You’ll Do

• Own your marketing technology initiatives end-to-end: manage the backlog, drive execution, and measure the success
• Build solutions that enable complex customer journeys across email, push notifications, and internal platform communication channels, as well as prioritised web and app banner experiences.
• Consult and coach cross-functional teams on marketing automation best practices and driving the adoption of marketing automation capabilities.
• Drive innovation by keeping track of industry trends and design and implement scalable solutions.
• Control budgets, create business cases, and demonstrate the ROI of technology investments.
• Build strong, collaborative relationships across product, engineering, and marketing stakeholder groups., * Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement
• Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management
• Consult and coach cross-functional teams on marketing automation best practices
• Drive innovation by researching trends and designing scalable MarTech solutions
• Control budgets, create business cases, and demonstrate ROI on technology investments
• Build strong relationships across product, engineering, and marketing stakeholder groups

Do you have experience in Team management?, Do you have a Bachelor’s degree?, * 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud

• Deep experience with orchestration complexity: banner prioritization rules, conflict management, multi-channel coordination
• Technical expertise in databases, API integrations, and CRM/CMS implementations
• Dual fluency: ability to work at technical depth with engineering teams AND business depth with marketing teams
• Strong influence without authority skills and problem-solving ability across organizational boundaries
• B2B marketing experience, ideally in multinational environments
• Excellent communication skills with ability to influence stakeholders at all levels
• Self-starter mindset with ability to lead cross-team initiatives

Nice to have:

• Localisation strategy experience and multi-language campaign management

Requirements:

• Bachelor’s degree
• 5-8 years of relevant experience
• Experience working in fast-paced, rapidly changing environments

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.