Salesforce Marketing Cloud Developer

• Architect requirements analysis and provide marketing insights across existing and planned marketing programs.
• Serve as a liaison during technology implementation by providing direction, requirements clarification, and testing support for new and enhanced capabilities before production release.
• Gather requirements, design campaigns, perform customer data mapping, develop solutions, and deploy campaign initiatives.
• Contribute to the development and enhancement of marketing capabilities.
• Support marketing automation initiatives and large-scale campaign management programs.
• Participate in pre-sales and sales support activities related to marketing automation solutions.
• Lead or support large technology implementation and marketing services projects.
• Provide recommendations on solution design, architecture, scalability, and platform integration.

• Salesforce Marketing Cloud Campaign Operations.
• Experience with campaign management and customer data management.
• Strong understanding of marketing promotions processes and supporting technology platforms.
• Experience working on at least two full lifecycle campaign management, MRM, SFMC, Adobe Campaign, or similar digital marketing projects.
• Understanding of digital channels, Next Best Action (NBA), event-based campaign triggers, and real-time marketing.
• Knowledge of Marketing Cloud data architecture and data models.
• Understanding of SAP, IP warming, Social Studio, and Advertising Studio.
• Hands-on experience with:
• Journey Builder
• Content Builder
• Contact Builder
• Audience Builder
• Automation Studio
• Email Studio
• MobileConnect
• REST API integrations
• SOAP API integrations
• Third-party data integrations
• Experience with:
• Send management
• Segmentation and reporting
• Microsite integrations
• Salesforce integrations
• A/B testing
• AMPscript
• CloudPages
• Landing pages
• Smart Capture
• HTML and CSS
• Lead management
• Account configuration
• Dynamic content
• Custom reporting
• Triggered sends
• Agile and Scrum methodologies
• Ability to gather requirements independently and recommend best-practice solutions to clients.
• Strong understanding of multichannel marketing programs and ROI measurement.
• Knowledge of current digital marketing trends, mobile channel integration, data management, and online/offline channel integration.

Preferred Skills

• Experience developing technical solution proposals, including architecture, licensing, configuration, sizing, and scalability recommendations.
• Experience with other custom or packaged campaign management platforms.
• Front-end development experience using HTML and CSS.
• Strong SQL skills and customer data management experience.
• Administration and installation experience with marketing technology platforms.
• Exposure to advanced digital marketing concepts such as personalization using AEM, Autonomy, SEM, SEO, DMP, and third-party ad exchanges.
• Understanding of second-party and third-party data sources and integration within multichannel campaign environments.
• Experience with JavaScript, XML, web services, SOAP calls, REST APIs, and other integration technologies.
• Solution architecture experience involving cloud-based marketing platforms and CRM ecosystem integrations., * Proven experience implementing and supporting Salesforce Marketing Cloud solutions.
• Strong understanding of marketing automation, campaign operations, and customer engagement technologies.
• Ability to work independently and deliver end-to-end solutions.
• Strong communication, stakeholder management, and problem-solving skills.