Data Analyst II

We are seeking a highly skilled Data Analyst II specialized in Marketing Analytics to join our team. This pivotal role acts as an experimentation lead and strategic partner for our marketing initiatives. In this capacity, you will drive the development and execution of Acorns’ marketing measurement roadmap, encompassing experimentation, forecasting, and incrementality testing. Your expertise will guide marketing leadership in planning and prioritizing tests, defining success criteria, and translating insights into actionable strategies that influence long-term budget and channel decisions. As an individual contributor, you will champion statistical rigor, mentor fellow analysts, and leverage data-driven insights to optimize marketing performance. The position offers the flexibility of remote work with optional access to our Irvine, CA office, fostering a collaborative environment that emphasizes innovation and continuous improvement. Your contributions will directly impact the company’s growth trajectory by enhancing measurement accuracy, uncovering strategic opportunities, and scaling capabilities through AI and automation tools., * Lead the development and execution of the marketing measurement roadmap, including experimentation, forecasting, and incrementality testing

• Design and oversee geo holdout and incrementality tests to accurately measure marketing lift and channel impact
• Collaborate with Data Science teams to maintain accurate priors and data inputs for marketing mix modeling (MMM)
• Establish standards for statistical rigor in experimentation, including sample size determination, test design, and post-analysis validation
• Build and refine marketing forecasts, incorporating seasonality, macro trends, and channel saturation factors to inform strategic decisions
• Query large data platforms such as Databricks and BigQuery to identify inefficiencies, anomalies, and strategic hypotheses
• Leverage AI tools and automation workflows to enhance data extraction, analysis speed, and operational efficiency
• Provide technical leadership and mentorship to junior analysts, promoting best practices in data analysis and modeling
• Translate complex data insights into clear, actionable recommendations for marketing teams and leadership

• 5+ years of experience in marketing analytics, media measurement, or related fields
• Proven expertise in designing and executing geo holdout tests or comparable geo-based incrementality methodologies
• Extensive experience in building marketing forecasting models, including spend/response models, MMM, or channel-level forecasts
• Deep understanding of experimentation methodologies such as A/B testing, hypothesis testing, and statistical power analysis
• Proficiency in SQL and Python within cloud data environments like Databricks and BigQuery
• Hands-on experience with marketing measurement platforms (e.g., MMM, incrementality tools, ad platform reporting such as Google and Meta)
• Strong analytical skills with the ability to query large-scale data platforms and identify actionable insights
• Excellent project management skills with a demonstrated ability to handle complex, unstructured projects independently
• Proven mentorship and technical leadership capabilities, fostering a data-driven culture
• Strong intuition for marketing psychology and customer behavior influencing acquisition and retention
• Passion for societal change, innovation, and delivering impactful results

• Competitive salary and stock options
• Comprehensive health, dental, and vision insurance plans
• Flexible work hours and remote work options
• 401(k) retirement plan with company matching
• Monthly contributions to Acorns accounts and family financial tools such as GoHenry
• Access to mindfulness and financial wellness resources, including Headspace and Addition Wealth
• Ongoing career development programs, including training sessions and personalized development plans
• Leadership development opportunities through programs like Roots Leadership
• Participation in community events, virtual gatherings, and onsite team-building activities
• Opportunity to contribute to societal change and create a meaningful impact through innovative financial solutions

Equal Opportunity

Acorns is a leading financial wellness organization dedicated to empowering individuals to achieve their long-term financial goals through innovative micro-investing solutions. Since its inception in 2014, Acorns has expanded its reach globally, offering a suite of products tailored to meet the diverse needs of users across different life stages. Recognized as one of America’s Best Financial Services of 2026 by TIME, the company has successfully served over 16 million customers, helping them save and invest more than $33 billion, primarily through spare change and small investments. Acorns is committed to creating a more financially inclusive world by providing accessible tools and resources that foster financial literacy, security, and growth. The organization fosters a culture rooted in core values such as leading with heart, making bold decisions, building trust, continuous growth, and finding innovative solutions to societal challenges. As a remote-first company, Acorns offers flexible work arrangements, supporting a dynamic and inclusive environment where employees can thrive and contribute meaningfully to the company’s mission of delivering financial wellness for all.