Growth Lead, House of Atlas

Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.The RoleThis role is with House of Atlas, a men’s grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club’s existing distribution, infrastructure, and resources.We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.LocationNew York, NY (preferred)ResponsibilitiesOwn DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription programManage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operationsRun performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocationOwn the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback periodBuild and maintain analytics infrastructureBrief and direct performance creative in partnership with the content teamOwn the Amazon agency relationship day-to-day and set the strategic direction for the channelBuild the subscription and loyalty program architectureManage the full marketing budget: allocation, pacing, and reallocation based on performanceDeliver weekly commercial reporting to the GM Requirements3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainersDirect ownership of at least one digital channel: Shopify or Amazon, ideally bothFluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this roleExperience navigating Meta performance marketing post-ATTComfortable reading a cohort analysis and articulating LTV and CAC mathProficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similarBased in New York CityThe (+) ExtrasMedical, Dental, Vision insuranceLife + DisabilityHSA or FSACommuter benefits401KWeekly team lunchesOptional Bi-Weekly Team WorkoutsAnnual Offsite “Camp Athena Club”Salary Range$110,000 - $140,000USDEqual Opportunity & InclusionAthena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply. Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.The RoleThis role is with House of Atlas, a men’s grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club’s existing distribution, infrastructure, and resources.We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.LocationNew York, NY (preferred)ResponsibilitiesOwn DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription programManage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operationsRun performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocationOwn the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback periodBuild and maintain analytics infrastructureBrief and direct performance creative in partnership with the content teamOwn the Amazon agency relationship day-to-day and set the strategic direction for the channelBuild the subscription and loyalty program architectureManage the full marketing budget: allocation, pacing, and reallocation based on performanceDeliver weekly commercial reporting to the GM Requirements3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainersDirect ownership of at least one digital channel: Shopify or Amazon, ideally bothFluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this roleExperience navigating Meta performance marketing post-ATTComfortable reading a cohort analysis and articulating LTV and CAC mathProficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similarBased in New York CityThe (+) ExtrasMedical, Dental, Vision insuranceLife + DisabilityHSA or FSACommuter benefits401KWeekly team lunchesOptional Bi-Weekly Team WorkoutsAnnual Offsite “Camp Athena Club”Salary Range$110,000 - $140,000USDEqual Opportunity & InclusionAthena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply. Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand. The RoleThis role is with House of Atlas, a men’s grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club’s existing distribution, infrastructure, and resources.We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.LocationNew York, NY (preferred)ResponsibilitiesOwn DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription programManage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operationsRun performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocationOwn the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback periodBuild and maintain analytics infrastructureBrief and direct performance creative in partnership with the content teamOwn the Amazon agency relationship day-to-day and set the strategic direction for the channelBuild the subscription and loyalty program architectureManage the full marketing budget: allocation, pacing, and reallocation based on performanceDeliver weekly commercial reporting to the GM Requirements3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainersDirect ownership of at least one digital channel: Shopify or Amazon, ideally bothFluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this roleExperience navigating Meta performance marketing post-ATTComfortable reading a cohort analysis and articulating LTV and CAC mathProficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similarBased in New York CityThe (+) ExtrasMedical, Dental, Vision insuranceLife + DisabilityHSA or FSACommuter benefits401KWeekly team lunchesOptional Bi-Weekly Team WorkoutsAnnual Offsite “Camp Athena Club” Salary Range$110,000 - $140,000USD Salary Range$110,000 - $140,000USD Equal Opportunity & InclusionAthena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.

• 3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
• Direct ownership of at least one digital channel: Shopify or Amazon, ideally both
• Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
• Experience navigating Meta performance marketing post-ATT
• Comfortable reading a cohort analysis and articulating LTV and CAC math
• Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
• Based in New York City

Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.

We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.

We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand., This role is with House of Atlas, a men’s grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club’s existing distribution, infrastructure, and resources.

We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.

The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.