Director Salesforce CRM Product Strategy

This position offers the opportunity to influence enterprise-wide Salesforce strategy while remaining actively involved in product decisions and delivery. You will work closely with senior leaders, shape technology investments, and introduce CRM improvements that produce measurable results., We are seeking an experienced Salesforce product leader to guide the evolution of an enterprise CRM environment supporting sales operations, customer engagement, and business growth. This opportunity is ideal for a strategic, hands-on Product Owner who understands how to connect business objectives with technology investments and deliver solutions that improve operational efficiency and customer relationships.

The successful candidate will have extensive experience overseeing Salesforce products, establishing product direction, managing enhancement priorities, and working with technology teams to deliver impactful capabilities. This role combines product strategy, business process optimization, customer analytics, and emerging AI technologies.

This is a senior-level individual contributor position offering significant influence over enterprise technology decisions without direct people-management responsibilities.

What You’ll Be Responsible For

• Direct the strategy, ongoing development, and optimization of Salesforce CRM products supporting sales, customer service, and business operations.
• Develop and maintain a long-term product roadmap, balancing business priorities, technical considerations, and opportunities for innovation.
• Own product backlog management, including evaluating enhancement requests, establishing priorities, and coordinating release deliverables.
• Translate business objectives into detailed functional requirements, epics, user stories, and acceptance criteria for technical teams.
• Partner with software engineers, solution architects, and Agile delivery teams to ensure successful development and deployment of CRM capabilities.
• Collaborate with business leadership to identify opportunities for process improvements, workflow automation, and improved customer experiences.
• Use CRM reporting, customer analytics, and data insights to influence product decisions and identify opportunities to increase revenue and sales productivity.
• Evaluate AI-powered capabilities and customer intelligence solutions that improve sales effectiveness, customer segmentation, and business decision-making.
• Establish processes for product intake, change management, platform standards, and enhancement prioritization.
• Monitor system adoption, product performance, business value, and return on technology investments.
• Coordinate with external technology partners and vendors regarding platform capabilities, licensing, and service delivery.
• Present product initiatives, delivery progress, investment priorities, and strategic recommendations to executive leadership.

• Bachelor’s degree in Business, Information Technology, Computer Science, Engineering, or a related discipline.
• Minimum of 5 7 years of experience in product management or product ownership, including significant Salesforce CRM experience.
• Demonstrated ownership of Salesforce product strategy, roadmaps, backlog prioritization, and feature delivery.
• Strong understanding of Salesforce Sales Cloud and Service Cloud within enterprise business environments.
• Proven ability to develop detailed user stories, define acceptance criteria, and work directly with software development teams.
• Experience managing competing business requirements and aligning stakeholders around product priorities.
• Working knowledge of Agile, Scrum, or similar software development methodologies.
• Experience using CRM analytics, reporting, dashboards, and customer data to evaluate business performance.
• Understanding of customer intelligence, AI-enabled CRM capabilities, and data-driven product improvements.
• Experience implementing product governance, managing platform enhancements, and evaluating business outcomes.
• Strong communication skills with the ability to influence executive stakeholders and collaborate across business and technical teams.
• Ability to work independently while managing complex enterprise product initiatives.

Additional Technical Experience Candidates need familiarity with several of the following:

• Salesforce Sales Cloud and Service Cloud
• Salesforce CRM reporting, dashboards, and analytics
• Customer Data Platforms (CDP) and customer intelligence solutions
• Snowflake, SQL, and enterprise data integrations
• AI-powered customer insights and predictive analytics
• React-based web applications and integrated CRM experiences
• Product backlog management, Agile delivery, and requirements documentation

Preferred or Nice to have Skills in Background:

• Salesforce certifications or product management credentials such as CSPO, CSM, or PSM.
• Experience supporting B2B sales, distribution, manufacturing, industrial, or other complex commercial organizations.
• Advanced degree in Business, Technology, or a related discipline.
• Experience supporting enterprise CRM transformations, product modernization, or customer intelligence initiatives.
• Demonstrated success improving Salesforce adoption, business processes, revenue performance, or customer engagement through product enhancements.

Estimated Min Rate: $126000.00 Estimated Max Rate: $180000.00

What s In It for You? We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh s extensive talent community that will provide you with access to Yoh s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities