Senior Data Scientist

Be part of the Data Science team supporting HBO Max at a pivotal stage of global growth. This role will help Marketing understand and optimize the impact of media investment on subscriber growth, engagement, revenue, and long-term value across markets. As a Senior Data Scientist, you will bring a deep understanding of media channels, measurement methodologies, and the associated data, metrics, and KPIs. You will lead the development, maintenance, and refinement of Media Mix Models (MMM), attribution and incrementality approaches, and optimization solutions that inform media planning and investment decisions. You will work closely with Marketing, Media Strategy, Analytics, Finance, Engineering, and other cross-functional partners, using a wide array of datasets to build scalable, industry-leading measurement solutions. Key to this role is the ability to own complex analytical projects end-to-end, translate model outputs into clear business recommendations, and actively evaluate emerging statistical, machine learning, and AI approaches that can improve how the team works and the decisions we enable.

The Daily

• Performance analysis and modeling to measure marketing campaigns and make recommendations
• Analyze and have a deep understanding of media spend (investment and return) and measure performances
• Lead the development of data framework and analytical approaches
• Develop, maintain, and refine market mix models and attribution models using advanced statistical models
• Build optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue
• Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences
• Present key drivers behind media effectiveness and performance with business partners and senior executives and craft related action plans

• BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required. Masters/PhD is a plus
• 4+ years of experience building data science/statistical models (Multivariate regression, Markov Chain Model, Time Series Model etc.)
• 1+ years of experience in Media Mix Modeling and Multi Touch Attribution Modeling
• Expertise in linear and non-linear optimization (Local/Global) approaches
• Expertise in SQL and R and/or Python
• Hands-on experience with Databricks for large-scale data processing, analytics, model development, and production workflows
• Proficiency with AI-assisted development tools such as Cursor and Claude Code, including using coding agents and large language models to accelerate analysis, model development, debugging, documentation, and workflow automation
• Strong understanding of generative AI and agentic AI capabilities, with the ability to evaluate and apply AI tools responsibly to improve data science productivity and analytical solutions
• Experience in customizing optimization algorithms
• Experience in building RShiny applications a plus
• Experience with ADH (Ads Data Hub) and BigQuery a plus
• Experience designing and evaluating experimental/ incrementality test
• Knowledge of media and advertising (display, digital, paid search etc.)

Other desired qualifications:

• Strong curiosity, leadership, and business acumen.
• Passionate about using data to drive strategy and product recommendations.
• Experience in subscription-based businesses or eCommerce preferred.
• Strong interpersonal skills with the ability to motivate, collaborate and influence.
• Ability to deliver on multiple projects and meet tight deadlines.
• A developed creative taste and strong instinct for stories and experiences that will capture consumers.
• Actively engage in strategic conversations with social insights and community perspectives
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
• Strong presentation skills are a must.

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally- and we’re just getting started. We’re home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career- we’re hiring!, Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance’s portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.