Performance Insights & Business Analytics Lead

models to assess the impact of promotions, placement, hero-device focus, and Tier quality improvements. Establish baselines, evaluate incrementality, and translate findings into recommendations for investment, portfolio, and execution priorities. Competitive Signal Tracking: Maintain a current competitor and retailer signal deck, with clear triggers for action. Identify emerging shifts in pricing, assortment, promotional intensity, positioning, and consumer sentiment. Partner with Growth & Compete Planning to propose counter-moves and assess their effectiveness. Executive Insight Packs: Deliver weekly and monthly “so what / now what” readouts that explain performance, surface risks and opportunities, and recommend reallocations and pivots. Frame decisions clearly, make trade-offs explicit, and track whether actions deliver the intended outcomes. Dashboard Architecture, Specification & Field Advocacy: Own the business architecture and functional specifications for Windows Consumer

performance dashboards, including KPI definitions, data requirements, reporting views, and drill-downs. Partner with BI and data teams on delivery and quality, and champion adoption with the field through practical enablement, feedback loops, and advocacy for a consistent, trusted view of performance. Bachelor’s Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 4+ years experience in business consulting, sales, sales operations, information technology (IT), account management, business development, marketing, IT field sales, or a related field 3+ years experience in in Near Term Strategy (1-2 years out), Management Consulting, or Finance. Bachelor’s Degree in Business, Finance, Economics, Computer Science, or related field AND 6+ years of marketing, strategy, sales, program management, project management, business planning, consulting, finance, economics, and/or partner organization experience 6+ years of experience in business analytics, market or competitive intelligence, category insights, performance management, or commercial strategy within consumer technology, retail, or channel businesses. Experience analyzing business and market performance using retail sell-through, point-of-sale, third-party market data, and execution signals to develop forecasts, assess effectiveness, and translate insights into actionable recommendations. Knowledge of consumer PCs, consumer electronics, or OEM and retail partner ecosystems, including competitive dynamics across Windows, Apple, and Google. Experience defining dashboard requirements, establishing common performance metrics, and enabling reporting-platform adoption across field organizations. Proficiency with Power BI, Excel, and analytical datasets using SQL or equivalent tools, with the ability to communicate concise executive narratives and influence decisions across functions and regions.