Principal Data Scientist, Marketing Measurement

• Guide incrementality measurement across marketing channels, collaborating with analysts on test design and interpretation
• Apply causal inference methods when clean tests are not feasible to support budget decisions
• Develop and maintain an attribution approach for various marketing channels, including non-click interactions
• Translate measurement results into actionable spend allocation recommendations for marketing and finance
• Utilize marketing mix models alongside experiments to determine which insights to trust
• Automate recurring measurement reporting to focus on interpretation and recommendations
• Mentor analysts and review their measurement work

• 8+ years in data science or a quantitative role focused on marketing measurement
• Experience designing and analyzing incrementality tests with a strong grasp of causal inference
• Knowledge of marketing mix modeling and multi-touch attribution
• Proficient in Python and SQL
• Proven track record of impactful measurement work on marketing budgets
• Ability to communicate effectively with both technical and non-technical audiences
• Strong judgment on the reliability of results and when further testing is needed
• Self-starter with the ability to manage projects independently in ambiguous situations

• Competitive compensation with base pay, bonuses, and quarterly equity grants
• 401(k) with a company match of $2 for every $1 contributed, up to $15,000 annually
• Employee Stock Purchase Plan with discounted stock options
• Comprehensive health coverage including medical, dental, and vision
• Health Savings Account contributions for eligible plans
• Income protection benefits like life insurance and disability coverage
• Paid time off, sick leave, and company holidays
• Paid family and parental leave
• Family-centered benefits for fertility and caregiving
• Employee Assistance Program for mental health support
• Annual wellness and productivity allowances for personal development
• Community connection through team events and employee resource groups
• Onsite perks like catered lunches in select offices

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification-your background could be exactly what this team needs.