Design Systems Designer
SoFi Technologies, Inc.
San Francisco, CA, United States
1 day ago
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Role details
Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Experience level
Experienced
Experience required
4 years minimum
Working hours
Regular working hours
Job source
Tech stack
HTML
Adobe InDesign
Artificial Intelligence
Cascading Style Sheets (CSS)
Cursor
Interaction Design
Responsive Web Design
Figma
Front End Software Development
Job description
- Contribute to the development and maintenance of our marketing web design system, including foundations, components, modules, patterns, and templates.
- Design flexible, scalable solutions that support a range of products, audiences, and marketing needs.
- Create clear design specifications, usage guidance, and documentation for system assets.
- Partner with Engineering to ensure designs are feasible, accessible, responsive, and implemented accurately.
- Collaborate with Brand and Creative partners to translate the visual identity into a cohesive web experience.
- Design and refine landing pages when needed, applying existing system principles while identifying opportunities to improve or expand the system.
- Explore new layouts, visual treatments, and interaction patterns that support user and business goals.
- Create and maintain custom icons for our website and broader icon library.
- Participate in design audits to identify inconsistencies, gaps, and opportunities for improvement.
- Apply accessibility, responsive design, and interaction principles to your work.
- Contribute to design system governance, maintenance, and ongoing improvements.
- Present work, participate in critiques, and communicate design rationale to partners and stakeholders.
- Incorporate feedback thoughtfully and follow through on design updates with a high level of attention to detail.
Requirements
The ideal candidate is systems-minded, collaborative, detail-oriented, and comfortable balancing consistency with creativity., * 4+ years of experience in digital, web, product, or brand design.
- Experience building a design system.
- A portfolio demonstrating strong web design, visual design, and systems thinking.
- Experience designing responsive marketing websites and landing pages.
- Understanding of design system principles, including tokens, components, variants, states, patterns, and templates.
- Systems thinker: Sees patterns across components, modules, tokens, and page experiences; knows when to create, consolidate, or extend a solution.
- Experience collaborating with engineers and working within technical constraints.
- Strong visual design skills, including layout, typography, color, composition, and hierarchy.
- Experience creating or maintaining icon libraries, or a strong interest in developing iconography skills.
- Familiarity with accessibility and inclusive design principles.
- Strong Figma skills, including components, variables, styles, libraries, and prototyping.
- Clear communication and strong collaboration skills.
- High attention to detail and a willingness to ask questions, incorporate feedback, and improve the work.
- Ability to manage multiple priorities while maintaining quality and meeting deadlines.
Nice to have:
- Experience working on financial services, fintech, technology, or other highly regulated websites.
- Experience supporting large-scale marketing websites with many products, pages, and content types.
- Familiarity with HTML, CSS, responsive behavior, and front-end development constraints.
- Experience with motion, interaction design, or micro-interactions.
- Experience working within a brand redesign or evolving visual identity.
- Comfortable incorporating AI tools, including Cursor, into their workflow to support exploration, documentation, prototyping, and system maintenance.
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