Salesforce Marketing Cloud (SFMC) Developer

• Design, develop, test, and maintain personalized email campaigns and marketing communications using Salesforce Marketing Cloud.
• Develop and implement complex AMPscript logic for dynamic content, personalization, conditional rendering, and data lookups.
• Create and maintain reusable email templates, content blocks, and responsive email layouts using HTML and CSS.
• Work with Data Extensions, Contact Builder, and subscriber data to support audience segmentation and personalized marketing campaigns.
• Develop and optimize SQL queries for data extraction, filtering, segmentation, and campaign data processing.
• Configure and maintain automated marketing workflows using Automation Studio and Journey Builder.
• Implement Server-Side JavaScript (SSJS) where required for advanced scripting and automation.
• Integrate Salesforce Marketing Cloud with Salesforce CRM and external systems using REST and SOAP APIs.
• Perform unit testing, integration testing, debugging, and troubleshooting of marketing automation solutions.
• Optimize email rendering, campaign performance, data accuracy, and overall marketing execution.
• Collaborate with marketing, CRM, business, and technical teams to translate business requirements into technical solutions.
• Follow coding standards, data privacy requirements, and marketing communication best practices.

• 6+ years of hands-on AMPscript development experience.
• Strong expertise in Salesforce Marketing Cloud.
• Proficiency in AMPscript functions, including data lookups, conditional logic, and dynamic content personalization.
• Experience with SQL queries and Salesforce Marketing Cloud Data Extensions.
• Hands-on experience with Email Studio, Automation Studio, and Journey Builder.
• Strong knowledge of HTML and CSS for responsive email development.
• Experience with Contact Builder, subscriber management, and audience segmentation.
• Troubleshooting, debugging, and performance optimization skills.
• Strong communication, analytical, and problem-solving abilities.

Preferred Skills

• Experience with Server-Side JavaScript (SSJS).
• Knowledge of Salesforce CRM integration with Marketing Cloud.
• Experience with REST and SOAP APIs.
• Familiarity with Marketing Cloud Connect.
• Experience with triggered sends, transactional emails, and event-driven marketing.
• Knowledge of email deliverability, CAN-SPAM, GDPR, and other applicable privacy regulations.
• Salesforce Marketing Cloud certifications are a plus.