Senior Director, Marketing Technology

The Senior Director, Marketing Technology is CBRE’s global AI-first marketing technology leader, responsible for defining how artificial intelligence, automation, and customer data power scalable, measurable marketing outcomes across the enterprise.

This role owns the strategy and operating model for the marketing technology ecosystem - including marketing automation platforms, customer data platforms, identity and consent, orchestration, measurement, and AI-driven decisioning. The focus is on how marketing technology, data, and AI work together and continuously evolve to support segmentation, decisioning, journey orchestration, and marketer productivity at scale.

The Senior Director leads a blended team of direct reports and regional Marketing Technology leads who hold dotted-line accountability to this role while reporting directly to their regional marketing leaders. This operating model requires strong influence and clear governance: the authority to set global standards while enabling regional flexibility.

What You’ll Do:

AI-Driven MarTech Vision, Strategy & Roadmap

• Define and own CBRE’s AI-driven global MarTech strategy, spanning marketing automation platforms, customer data platform and identity strategy, consent and privacy management, orchestration, analytics enablement, and AI-powered segmentation, scoring, and decisioning.
• Establish a forward-looking capability and investment roadmap that continuously evolves with advances in AI models, platform innovation, data regulations, intelligent journey orchestration, personalization decisioning, and marketer needs.
• Set clear strategic principles for how AI is embedded across marketing systems - from data ingestion through activation and measurement. Note: platform-level AI strategy (how systems are configured and what they do) is the domain of this role; organizational adoption and change management around AI is led in partnership with the Director, Marketing AI & Innovation.

Platform Ownership & Ecosystem Leadership

• Serve as the business owner of the marketing technology ecosystem, accountable for scalability, resilience, performance, and value creation.
• Own vendor strategy and relationships across MarTech, customer data, and AI-enabled platforms. Lead contract negotiations, renewals, and vendor performance management in partnership with Procurement.
• Evaluate platforms through an AI-first, enterprise-scale lens, including depth of native AI capabilities, integration of predictive and generative models, explainability, governance controls, and ability to operationalize intelligence.
• Own and manage the MarTech budget, including platform investment prioritization, renewal decisions, and ROI tracking.
• Lead prioritization of platform investments and enhancements related to MarTech systems and AI capabilities in partnership with technology, analytics, and data teams.

Customer Data, Identity & AI Activation

• Own the strategy for how customer data is structured, governed, and activated within marketing systems to enable compliant, AI-driven personalization at scale.
• Define standards for identity resolution, audience taxonomy, segmentation logic, and AI output activation across MarTech platforms.
• Partner closely with privacy, legal, and data governance teams to ensure responsible use of data and AI while maintaining speed and flexibility.

Enablement, Adoption & Measurement

• Build and lead a global enablement program that drives adoption across marketing technology platforms and marketing teams.
• Define success metrics for adoption, utilization, automation maturity, efficiency gains, and contribution to business outcomes.
• Support marketers with practical AI-enabled execution patterns across audience strategy, journey design, scoring, and automation.

Leadership & Cross-Functional Partnership

• Lead a direct team with dotted-line oversight of regional Marketing Technology leads. Establish global governance standards, platform operating principles, and documentation expectations that regional leads carry into their markets.
• Serve as a strategic partner to global and regional marketing leaders, technology, analytics, and data science teams.
• Foster a culture of innovation, experimentation, and measurable impact across a geographically distributed team.
• Serve as a trusted thought partner on digital transformation initiatives that require AI, automation, and experience orchestration.

• 15+ years of experience in marketing technology, digital marketing, marketing operations, or related fields; B2B enterprise experience preferred.
• Proven experience defining and executing AI-driven MarTech strategies and operating models, including predictive modeling, automated decisioning, journey orchestration, and generative AI adoption.
• Deep knowledge of marketing automation, customer data platforms, consent management, CRM and customer data activation.
• Experience managing MarTech budgets and leading vendor negotiations and contract renewals at scale.
• Demonstrated ability to lead and influence in a global matrixed organization without direct authority over all contributors.
• Strong executive presence with the ability to present complex technical and strategic topics to senior leadership, including the CMO level.
• Strong leadership, change management, and stakeholder engagement skills., Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

This role defines how CBRE’s marketing technology and AI capabilities are operationalized at scale. It turns customer data, automation, and intelligence into repeatable, governed, and measurable marketing capabilities - driving faster execution, stronger personalization, higher marketer productivity, and sustained business impact. In a company operating across 65+ countries with a complex, globally distributed marketing organization, this leader sets the standards that connect technology investment to business outcomes.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants., CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.

CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Senior Director, Marketing Technology position is $200,000 annually and the maximum salary for the Senior Director, Marketing Technology position is $240,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance., CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)