Software Engineer

We are seeking a Software Engineer to build out our simulation and AI capabilities. You’ll design and implement systems that model the CTV advertising ecosystem - auction dynamics, bidding strategies, campaign outcomes, and counterfactual scenarios - and develop AI-driven tools that accelerate how we build, test, and deploy ML systems.

What you’ll do:

• Design and build simulation environments that model CTV auction mechanics, inventory supply, and advertiser competition
• Develop counterfactual and what-if frameworks for evaluating bidding strategies, budget allocation, and pacing algorithms offline
• Build AI agents that explore strategy spaces, generate hypotheses, and automate experimentation within simulated environments
• Use simulation to de-risk ML model deployments - validate new bidding and optimization strategies before they touch live traffic
• Define the technical direction for simulation and AI infrastructure and mentor engineers on the team

Software Engineering, Media Buying and Planning, Digital Media, Advertising, Television Advertising, Business Growth, Software Engineering, Ecosystems, Artificial Intelligence (AI), Simulation, * Systems programming experience in Zig or similar (C, C++, Rust)

• Deep understanding of probabilistic modeling, stochastic processes, or agent-based simulation
• Hands-on experience with modern AI tools: LLMs, code generation, agentic workflows - and good judgment about when they help vs. when they don’t
• Adtech experience: you understand RTB mechanics, and the dynamics of programmatic advertising
• Ability to translate business questions (“what happens if we change our bid strategy?”) into rigorous simulation frameworks
• Clear written communication: you’ll be defining new technical directions and need to bring others along
• Ownership: you scope, design, and ship systems end-to-end with minimal direction
• Demonstrated ability to use AI to improve speed and quality in your day-to-day workflow for relevant outputs
• Strong track record of critical evaluation and verification of AI-assisted work (e.g., testing, source-checking, data validation, peer review)
• High integrity and ownership: you protect sensitive data, avoid over-reliance on AI, and remain accountable for final decisions and deliverables.
• Nice-to-Haves:
• Strong production Python skills and experience building simulation or modeling systems
• Causal inference - uplift modeling, synthetic controls, difference-in-differences, or incrementality testing
• Experience with discrete event simulation, Monte Carlo methods, or digital twins
• Reinforcement learning - using simulated environments for policy learning and evaluation
• Experience building agentic AI systems or multi-agent simulations
• Big data experience with Scala and Spark
• MLOps experience - model deployment, monitoring, and pipeline orchestration on AWS