Data Analyst

Data Analyst Strategic Communications and MarketingThe University of Illinois Urbana-Champaign has many stories to tell. From groundbreaking research and innovation to educating the next generation of leaders, Illinois has a 150+ year tradition of making a significant impact across the state, nation, and world. The Strategic Communications and Marketing team brings these stories to life, connecting audiences with the university’s work through compelling content. We’re looking for a collaborative data analyst who can aggregate and analyze marketing data to provide insights for strategy and efficiency. Job SummaryThe Data Analyst provides comprehensive data to support decision-making, strategic planning, and assessment. This position collects, analyzes, and reports data from multiple sources. The Data Analyst interacts with internal and external constituents and serves as a representative of Strategic Communications and Marketing. Duties & Responsibilities

• • Extract data from multiple advertising sources, websites, and databases to create reports and dashboards in PowerBI for responding to data requests.
• Verify data accuracy and resolve data issues.
• Maintain up-to-date documentation on projects, processes, and reports.
• • Analyze paid marketing performance to identify trends, explain results, and recommend improvements to audience targeting, messaging, channel selection, and budget allocation.
• Provide reports, analysis, and dynamic dashboards to support paid marketing decision making.
• Use appropriate applications and data to assist administrators, faculty, and staff in obtaining timely, accurate, and relevant information.
• • Design, develop, and maintain databases, PowerBI Dashboards, applications, data collection and reporting techniques to meet changing information needs; troubleshoot and resolve issues as needed.
• Work toward automating reports to allow time for additional analytics reporting needs.

• High school diploma or equivalent.
• Two (2) years of work experience in IT-related functions such as hardware/software support, programming, network design, network engineering, IT systems integration, or closely related field. College coursework which includes Information Technology (IT), IT Management, Programming, IT systems, or a closely related discipline may be substituted as follows: 30 semester hours equals one (1) year, Associate’s Degree (60 semester hours) equals eighteen (18) months, 90 semester hours equals two (2) years, Bachelor’s Degree (120 semester hours) equals three (3) years).

• Demonstrated experience marketing data analysis and/or experience in generated data visualizations and reports (such as Power BI). Preferred Qualifications

• Experience in data analytics in an educational environment.
• Marketing and communications experience.
• Experience using Google Analytics.
• Experience with CRM systems, preferably Slate.

Knowledge, Skills and Abilities

• Ability to use data to answer questions and solve problems.
• Knowledge of data privacy regulations.
• Strong analytical problem-solving skills.
• Knowledge and understanding of current trends and best practices in marketing and measurement, including tracking sources across multiple channels.
• Ability to manage multiple projects, work under pressure, and meet deadlines.

This is a 100% full-time Civil Service 5031 - Information Technology Technical Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the closing date. Salary is competitive and commensurate with qualifications and experience while also considering internal equity. The budgeted salary for the position is $70,000 - $85,000., This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

At the University of Illinois Urbana-Champaign - the state’s flagship public university and one of the world’s leading research institutions - every staff member helps shape what’s next. Founded in 1867, Illinois is home to a vibrant community of 59,000 students from all 50 states and 129 countries, supported by 15 colleges and instructional units, more than 20 research institutes, and one of the most comprehensive student service ecosystems in the nation. Whether you’re empowering first-generation students, fueling breakthrough innovation, or strengthening communities across Illinois and beyond, your work here has a far-reaching and deeply meaningful impact. The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security. Join a top 10 public university that has launched over 330 startups and continues to redefine excellence - where the Illinois Value Proposition ensures that your contributions are recognized, your potential is nurtured, and your career can thrive.

Champaign-Urbana