Digital Experience Officer

The Digital Experience Officer (DXO) serves as the primary digital strategist and video engagement manager within the Weber State University Development Office, responsible for expanding the donor pipeline and enhancing donor retention through data-driven digital communication. Reporting to Advancement leadership, the DXO manages the ThankView platform to produce personalized video outreach-including birthday greetings, donor stewardship, event invitations, and gift impact updates-while leveraging prospect research tools to qualify leads, re-engage high-value lapsed donors ($10,000+), and cultivate relationships with prospective donors. Working in close collaboration with Development Directors, the DXO executes multi-step digital cultivation campaigns and creates seamless hand-offs of qualified leads to drive philanthropic support for the university.

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, Higher Education Administration, Business Administration, or a closely related field
• 1 year of related experience

Preferred Qualifications Preferred:

• Master’s degree in Communications, Marketing, Higher Education Leadership, Philanthropy/Nonprofit Management, or a related field
• 3 years of professional experience in higher education advancement, donor relations, development research, or university marketing
• Analytical and organizational skills with comfortable experience using databases, CRMs, or spreadsheets to track client/donor interactions
• Strong written, verbal, and interpersonal communication skills with the ability to articulate institutional missions effectively
• Proven track record in prospect qualification, lead generation, or sales development cadences.
• Experience with personalized video software platforms
• Experience using prospect research and wealth screening tools
• Familiarity with higher education advancement CRMs
• Demonstrated ability to manage independent projects, balance multiple deadlines, and collaborate productively with cross-functional team members.
• Experience planning and directing basic on-campus or studio video shoots, Physical Activity of this position Moving about to accomplish tasks, particularly for long distances or moving from one work site to another., Expressing or exchanging ideas. Those activities in which they must convey detailed or important instructions to other workers accurately or quickly. , Ability to receive detailed information with or without assistance. Physical Requirements of this position Light work. Exerting up to 20 lbs of force occasionally and/or up to 10 lbs of force frequently and/or a negligible amount of force constantly to move objects. Use of arm and/or leg controls exerting forces greater than that for sedentary work. Visual Acuity Requirements including color, depth perception and field of vision. Required to perform activities such as preparing and analyzing data and figures; transcribing; using a computer terminal; extensive reading. The conditions the worker will be subject to in this position. None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

If you are passionate about what you could offer and accomplish here at WSU, we would love to hear from you. The annual salary for this position starts at $44,000 and may go up from there depending on candidate qualifications. The position comes with a generous benefits package.