Social Media Specialist

We are seeking a Social Media Specialist to join a Corporate Communications team focused on telling compelling stories across social media platforms that highlight how the organization serves its patients, colleagues, and communities., Content Strategy & Creation

• Collaborate with the Communications Manager of Social Media and corporate stakeholders to identify and prioritize effective social media storytelling opportunities
• Write clear, concise, and engaging social media posts, captions, graphic copy, and video scripts
• Develop and support organic social media campaigns aligned with reputation strategy, PR initiatives, and key observances

Publishing & Platform Management

• Curate, schedule, post, edit, and monitor content in alignment with the corporate editorial calendar and brand objectives
• Manage regular posting across corporate social media platforms, including Facebook, LinkedIn, X (Twitter), Instagram, and YouTube

Creative Collaboration

• Partner with creative design, photo, and video teams to execute high-quality visual content
• Implement brand storytelling through colleague, expert, patient, and partner testimonials

Engagement & Community Management

• Participate in social media conversations to encourage dialogue and build brand awareness
• Support social media monitoring during crisis communications or disaster response events, escalating issues proactively and using sound professional judgment

Analytics & Reporting

• Develop performance reports using internal benchmarks, industry standards, and KPIs
• Provide insights and recommendations to improve content performance and engagement

Cross-Functional Collaboration

• Work closely with PR, marketing, consumer content, internal communications, and HR teams to ensure alignment across digital and traditional communication channels

Social Media, Social Media, Corporate Communications, Communication Skills, Multiplatform/Cross-Platform, Best Practices, Writing Skills, Custom Media, Content Delivery/Distribution, AP Stylebook, Reporting to the Communications Manager of Social Media, this role supports enterprise-wide social media strategy by discovering, developing, and distributing engaging content across branded social media channels. The ideal candidate is a creative storyteller with strong writing skills, experience producing social-first content, and a solid understanding of social media trends and best practices.

This role requires excellent communication skills, a strong grasp of AP Style, and the ability to adapt messaging for multiple audiences with creativity, clarity, and impact., * Bachelor’s degree required, preferably in Communications, Journalism, Marketing, English, Multimedia Content, or a related field

• 2-3 years of experience in social media, public relations, communications, journalism, agency work, content strategy, or content marketing
• Minimum of 2 years of professional writing experience (writing samples required during interview process)
• Exceptional AP Style writing and editing skills with a strong eye for grammar, punctuation, tone, and voice
• Experience using social media publishing and management tools (e.g., Meta Business Suite or similar platforms)
• Understanding of social media KPIs and ability to interpret metrics to optimize engagement and performance
• Strong storytelling skills paired with technical proficiency
• Proven ability to collaborate cross-functionally with diverse teams
• Highly motivated, creative, and self-directed, * Background in healthcare communications or familiarity with healthcare industry trends (preferred, not required)
• Experience with video, audio, and photo editing tools
• Proficiency in Microsoft Office applications, including PowerPoint

Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.