Delivery & Transformation Lead - Marketing Channels - Vice President

Our team is responsible for delivering marketing communications at scale while driving transformation across people, processes, and platforms. We support a diverse portfolio that includes Salesforce Marketing Cloud execution, governance and controls, self-service marketing capabilities, platform modernization, AI enablement, and strategic insourcing initiatives.

As a Senior Delivery & Transformation Lead on the Marketing Execution team, you will serve as a key leader responsible for bridging strategy and execution. You will oversee operational governance, delivery readiness, platform standards, and transformation initiatives while helping establish scalable operating models that improve execution quality, reduce manual effort, and increase organizational capacity.

You will partner closely with Marketing, Product, Technology, Analytics, Risk, Controls, and Delivery teams to identify opportunities for process optimization, operational simplification, and automation. You will help drive adoption of emerging capabilities, including AI-enabled workflows and self-service solutions, while ensuring all execution activities remain compliant with governance, audit, and control standards.

Our commitment to delivery excellence focuses on creating repeatable, scalable solutions that allow the organization to support increasing business demand while continuously improving customer experiences, operational efficiency, and speed-to-market.

Job Responsibilitie

• Lead execution readiness activities across strategic initiatives, ensuring requirements, dependencies, testing, governance reviews, and deployment activities are aligned and tracked through completion.
• Drive delivery governance processes including intake management, prioritization, capacity planning, risk identification, dependency management, issue escalation, and status reporting.
• Establish and maintain Salesforce Marketing Cloud execution standards, reusable frameworks, documentation practices, and platform governance processes that promote consistency and scalability.
• Partner with builders, marketers, product owners, and technology teams to evaluate technical solutions, optimize delivery approaches, and improve operational efficiency across marketing programs.
• Lead execution workstreams supporting platform transformation initiatives, including self-service marketing capabilities, insourcing efforts, journey modernization, automation programs, and future marketing technology enhancements.
• Develop and maintain operational dashboards, delivery metrics, and executive reporting that provide visibility into initiative status, resource utilization, risks, dependencies, and organizational health.
• Identify opportunities to reduce manual processes through automation, standardization, reusable solutions, and AI-assisted workflows while maintaining appropriate controls and compliance requirements.
• Support incident management, root cause analysis, audit preparation, control documentation, and continuous improvement initiatives designed to enhance operational maturity.
• Mentor and develop execution resources by promoting best practices, knowledge sharing, onboarding standards, and capability development across the organization.
• Collaborate with senior leadership to define strategic priorities, operational roadmaps, and scalable execution models that support future business growth.

• Bachelor’s degree in Business, Information Systems, Technology, Marketing, Project Management, or a related field.
• Proven experience leading large-scale marketing operations, delivery, transformation, or program management initiatives.
• Strong understanding of Salesforce Marketing Cloud, customer journey orchestration, marketing technology ecosystems, and associated operational processes.
• Experience managing cross-functional initiatives involving business stakeholders, technology teams, product organizations, and third-party vendors.
• Demonstrated ability to establish governance frameworks, operational processes, standards, and controls within a complex enterprise environment.
• Strong project and program management skills with experience managing multiple initiatives, competing priorities, dependencies, and stakeholder groups simultaneously.
• Experience identifying process improvement opportunities and implementing scalable solutions that improve operational efficiency.
• Ability to analyze operational metrics and leverage data-driven insights to make informed recommendations and drive continuous improvement.
• Strong communication and presentation skills with the ability to engage and influence stakeholders at all organizational levels.
• Experience working within regulated environments and partnering with Risk, Controls, Compliance, Audit, or Governance organizations.
• Experience leveraging automation, workflow optimization, AI-enabled solutions, or emerging technologies to improve operational effectiveness.

Preferred Qualifications, Capabilities and Skill

• Salesforce Marketing Cloud certifications and/or advanced knowledge of SFMC architecture, Journey Builder, Automation Studio, Data Extensions, AMPscript, and deployment processes.
• Experience supporting marketing transformation initiatives such as self-service marketing, insourcing programs, platform migrations, or operating model redesign.
• Experience implementing governance frameworks for AI-assisted workflows, operational automation, or marketing technology platforms.
• Strong understanding of Agile delivery methodologies and experience leading transformation initiatives within Agile environments.
• Ability to create comprehensive technical, operational, and governance documentation, including process maps, standards, training materials, and operating procedures.
• Proven track record of establishing reusable frameworks and scalable solutions that reduce dependency on manual processes and individual subject matter experts.
• Highly collaborative, solutions-oriented leader capable of driving alignment across diverse stakeholder groups and organizational functions.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs., Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.