Senior Manager, Data Analytics - Marketing - Overlap with EST

TouchTunes is seeking a strategic and insight-driven Senior Manager, Data Analytics - Marketing to harness the power of data in support of our growth efforts. Based in the ET timezone, serving teams in NYC and Montreal, this role is pivotal in transforming data into actionable insights that drive consumer marketing and loyalty programs., * Lead the experimentation and measurement of consumer marketing and loyalty initiatives.

• Analyze and optimize LTV (Lifetime Value) metrics for consumer segments.
• Develop and implement data-driven strategies for effective consumer segmentation.
• Provide clear, actionable insights to inform marketing decisions and strategies.
• Collaborate closely with marketing teams to ensure data insights align with business goals.

• Strong analytical skills with experience in data analytics and interpretation.
• Proficiency in data segmentation and LTV analysis.
• Ability to translate complex data into clear, actionable insights.
• Experience in measuring and optimizing consumer marketing programs.
• Technically skilled in Python and SQL (Databricks), with AI tool usage (e.g. Claude)
• Experience with marketing tools preferred like Braze, Talon.One, Mixpanel, * Familiarity with marketing and loyalty program strategies.
• Experience working in a cross-functional team environment.