Marketing Automation Developer - Salesforce Marketing Cloud - Permanent

Within the Marketing & Digital team, marketing automation plays a key role in realizing personalized customer experiences and optimizing digital campaigns. The Marketing Automation Developer contributes, with Salesforce Marketing Cloud, to the annual production and maintenance of 100+ e-mail campaigns, interactive tools, landing pages, and forms. These communications are both commercial and transactional in nature and represent Luminus’ main outreach to both B2C and B2B customers., * Develop and continuously improve engaging, on-brand email templates, and adapt or create supporting visuals, logos, and icons to enhance campaign performance.

• Manage the security, quality, and governance of assets hosted in Salesforce Marketing Cloud.
• Support testing, implementation, and roll-out of new marketing automation capabilities, including Marketing Cloud Next and relevant AI-enabled functionalities.

Tools & Environment

• Salesforce Marketing Cloud
• Salesforce Data 360/Data Cloud (customer data platforms)
• SQL and relational database management systems
• AMPscript, HTML, server-side JavaScript, jQuery, JSON
• Marketing Cloud Next and AI-enabled marketing automation tools

• At least three years’ experience in marketing automation, preferably in a B2C services environment

• Hands-on knowledge of Salesforce Marketing Cloud and customer data platforms such as Salesforce Data 360/Data Cloud, including segmentation, activation and journey orchestration

• Experience with SQL and relational database management systems

• Working knowledge of AMPscript, HTML, server-side JavaScript, jQuery and JSON

• Up to date with web development trends, technologies and best practices

• Strong communication and stakeholder management skills, with clear, proactive and respectful oral and written communication

• Strong project management skills and end-to-end ownership

• Ability to investigate root causes and turn complex issues into practical solutions

• Analytical skills to deep-dive into technical or operational issues while maintaining a broader view to propose holistic solutions

• Proactive, pragmatic and solution-oriented mindset with curiosity for results-driven innovation in automation and AI

• Strong commitment to representing customer needs

• Bachelor’s or master’s degree in business, communication, engineering, IT or a related field

• Ability to multitask and work independently in a rigorous, structured way

• Languages: Dutch or French - Fluent required; English - Fluent required; French or Dutch - Basic required