Great brands don’t rely on instinct alone. They use consumer insights to understand brand performance, measure marketing effectiveness and make smarter investment decisions.

We’re looking for a Senior Insights Consultant to help leading brands answer critical questions around brand health, campaign effectiveness and growth opportunities.

Why Join Us?

This is more than a research role. You will act as a trusted advisor to major clients, influence business decisions, and focus on insight generation rather than operational execution. Dedicated specialist teams manage survey programming, data processing and fieldwork, allowing you to concentrate on consulting, storytelling and client impact.

What You Will Do

• Build strong relationships with client stakeholders and become a trusted advisor.

• Translate business challenges into research objectives and actionable recommendations.

• Lead discussions around Brand Health Tracking, Brand Equity and Campaign Effectiveness programmes.

• Guide research projects from brief to debrief while coordinating internal expert teams.

• Present insights and strategic recommendations to senior audiences.

• Transform data into clear business actions and growth opportunities., * From 50 200 euros to 54 000 euros gross per year, including holiday allowance and the 13th monthly payment. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.
• A dynamic work environment with opportunities to engage with local and global companies.
• Flexible working hours and hybrid work options.
• Comprehensive onboarding and internal training programs.
• Access to learning platforms.
• Staff and team events.

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Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies

• 2+ years of experience in Consumer Insights, Market Research, Brand Tracking or Campaign Measurement.

• Strong quantitative research expertise.

• Ability to connect data, marketing performance and business outcomes.

• Excellent storytelling, presentation and stakeholder management skills.

• Professional Dutch and English

Important: This role is intended for professionals with experience in quantitative market research, consumer insights, brand tracking or marketing effectiveness. Candidates without direct research experience are unlikely to be a strong fit.

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View . NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.