Head of Ecommerce

candidate combines strong leadership and strategic thinking with the ability to stay close to the, * 6-10+ years of progressive eCommerce experience with meaningful digital P&L, * Experience leading and scaling an eight-figure omnichannel eCommerce business, with

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the ability to operate effectively at nine-figure scale

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• Proven hands-on operator with a track record of driving both strategy and execution

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• Deep Amazon Seller and marketplace expertise

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• Strong Shopify/DTC experience across acquisition, merchandising, lifecycle marketing,

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subscriptions, and conversion optimization

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• Experience in CPG, food & beverage, coffee, supplements, or wellness preferred

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• Strong command of advertising economics, forecasting, inventory planning, financials

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• Highly analytical and comfortable working directly with data and performance metrics

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• Strong ownership mentality with the ability to identify problems and drive resolution

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• Comfortable moving between strategy, leadership, analysis, and hands-on execution

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• Comfortable operating in a fast-paced, entrepreneurial environment with ambitious, * Strong AI literacy and experience using AI tools, agents, automation in day-to-day work

• Own day-to-day performance and growth across Amazon, Shopify, Walmart Marketplace, Sam’s

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Club, TikTok Shop, Target.com, Costco.com, Thrive Market, iHerb, and future digital channels.

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• Own revenue, profitability, contribution margin, and overall channel performance

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• Develop and execute strategies across customer acquisition, retention, subscriptions,

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merchandising, conversion, pricing, promotions, and assortment

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• Maintain a detailed understanding of channel and brand performance, identifying

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opportunities and issues early and driving action

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• Lead product launches, promotional events, marketplace initiatives, and growth projects

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• Drive expansion across marketplaces, retailer.com partners, and international channels

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• Partner with Finance, Operations, Supply Chain, Retail Sales, and Executive Leadership

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on planning and execution

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• Annual and quarterly planning, forecasting, budgeting, and business reviews

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Team Leadership & Execution

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• Lead and develop a high-performing eCommerce organization spanning Growth Marketing,

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Marketplace, Retention, eCommerce Operations, Creative, and more.

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• Establish clear priorities, KPIs, ownership, accountability, and operating rhythms

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• Stay closely connected to day-to-day execution while empowering channel owners to

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perform

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• Review performance, remove roadblocks, and help the team solve complex problems

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• Develop and retain strong talent while building a high-performance culture

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• Ensure projects move effectively from strategy through execution

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• Step directly into high-priority initiatives when additional leadership or execution is

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needed

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Financial & Operational Performance

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• Co-own the eCommerce P&L and maintain strong visibility into the metrics and operating drivers

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behind the business, including:

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• Revenue, profitability, and contribution margin

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• ACOS, TACOS, MER, ROAS, and advertising efficiency

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• Customer acquisition, retention, lifetime value, and subscription growth

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• Conversion rate, AOV, merchandising, and promotional effectiveness

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• Forecasting, inventory planning, and in-stock performance

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• Channel and product-level economics

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• Partner closely with the CGO, Finance, and Operations to improve forecasting, inventory

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planning, investment decisions, resource allocation, and long-term unit economics.

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• Own the operating cadence of the eCommerce organization, including KPI reporting, business

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reviews, launch and promotional execution, cross-functional planning, process improvement,

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and resolution of operational bottlenecks.

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AI & Operational Innovation

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AI is increasingly embedded in how Intelligent Blends ECommerce operates. The Head of

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ECommerce will actively use and help advance AI across the organization by:

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• Incorporating AI tools and AI agents into everyday workflows

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• Using AI to improve analysis, reporting, forecasting, execution, and decision-making

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• Identifying opportunities to automate repetitive work and increase operational leverage

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• Helping team adopt AI while applying strong business judgment and human oversight

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• Evaluating emerging technologies that can improve performance and scalability

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\n, The Head of ECommerce knows the business deeply: the numbers, what is driving them, where

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the opportunities are, and where intervention is needed. They help develop a strong team while

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remaining in the weeds on the work to ensure priorities translate into execution.

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Success means building a more scalable, accountable, and high-performing eCommerce

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organization while translating CGO and leadership priorities into strong execution that drives

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sustained growth and profitability across Intelligent Blends’ brands and digital channels.