Salesforce & GTM Systems Manager

Varmoda is seeking a Salesforce & GTM Systems Manager to own the roadmap, architecture, administration, and continuous improvement of the technology ecosystem supporting its revenue operations. This hands-on role will lead Salesforce Sales Cloud and Salesforce CPQ while ensuring Salesloft, ZoomInfo, NetSuite, Microsoft 365, Slack, and related integrations operate as one connected system., GTM Systems Strategy and Roadmap

• Own the GTM technology ecosystem, including Salesforce Sales Cloud, Salesforce CPQ, Salesloft, ZoomInfo, NetSuite, Microsoft 365, Slack, and related tools.
• Develop and maintain a prioritized systems roadmap aligned with measurable business outcomes.
• Improve quote turnaround, order-management handoffs, forecast accuracy, data quality, and platform adoption.
• Translate requests from Sales, Partner Management, Contracts, Marketing, and Finance into requirements, business cases, and delivery plans.
• Evaluate AI, automation, and emerging GTM technologies and recommend tools to adopt, consolidate, improve, or retire.

Salesforce and CPQ Ownership

• Serve as the primary Salesforce Administrator and Solution Architect.
• Configure and maintain users, profiles, permission sets, Flows, validation rules, page layouts, reports, and dashboards.
• Own the Salesforce data model for supplier, partner, reseller, government buyer, contact, and opportunity records.
• Administer Salesforce CPQ, including:
• Product catalogs and bundles
• Pricebooks and supplier price lists
• Contract-vehicle pricing rules
• Discount and approval workflows
• Quote templates
• Renewals
• Support deal registration, partner attribution, channel-sales processes, and opportunity workflows.
• Manage sandbox-first release processes covering design, development, testing, documentation, deployment, and communication.

Integrations and Quote-to-Cash

• Own the Salesforce-to-NetSuite integration supporting accurate conversion of opportunities and quotes into orders and invoices.
• Monitor integrations across Salesforce, NetSuite, Salesloft, ZoomInfo, and other connected systems.
• Troubleshoot synchronization failures, data mismatches, integration errors, and transaction-processing issues.
• Partner with Finance and Contracts to ensure pricing, contract, order, and customer data remain aligned across systems of record.
• Improve quote-to-cash automation and reduce manual data entry and rekeying.

Data, Reporting, and Governance

• Maintain reliable reporting for pipeline, bookings, forecasting, supplier performance, and revenue operations.
• Manage recurring data-quality activities, including deduplication, enrichment, required-field enforcement, and account-hierarchy cleanup.
• Establish access controls protecting sensitive supplier, partner, pricing, and contract information.
• Maintain audit-ready documentation for Salesforce configuration, integrations, permissions, and business processes.
• Develop dashboards and reports that provide leadership with accurate operational insights.

Enablement and Support

• Manage intake, prioritization, and triage of GTM system requests.
• Distinguish system defects from training needs, process gaps, and enhancement requests.
• Create user guides, process documentation, release communications, and training materials.
• Lead change management for new platforms, features, integrations, and workflows.
• Coordinate requirements, user acceptance testing, launch activities, adoption, and post-implementation follow-up.
• Provide hands-on platform support while leading larger initiatives from discovery through delivery.

The ideal candidate combines strong Salesforce administration and solution architecture expertise with a practical understanding of quote-to-cash operations, revenue processes, channel sales, system integration, data governance, and user enablement., * Five or more years of experience in Business Systems, Revenue Operations, CRM administration, or GTM platform ownership.

• Deep hands-on Salesforce administration experience.
• Active Salesforce Certified Administrator certification.
• Hands-on Salesforce CPQ experience, including:
• Product and price rules
• Pricebooks
• Discount and approval workflows
• Quote templates
• Experience integrating Salesforce with an ERP platform, preferably NetSuite.
• Experience supporting end-to-end quote-to-cash processes.
• Working knowledge of Salesloft, ZoomInfo, or comparable sales-engagement and data-enrichment tools.
• Strong Salesforce Flow and declarative automation expertise.
• Understanding of APIs, JSON, middleware, and enterprise integration concepts.
• Experience leading systems projects through requirements, design, testing, deployment, training, and adoption.
• Strong analytical, troubleshooting, documentation, and stakeholder-management skills.
• Ability to balance urgent operational requests against strategic roadmap priorities.
• Ability to appropriately manage confidential commercial information., * Experience in IT distribution, value-added reseller operations, GovTech, GovCon, or public-sector sales.
• Familiarity with government contract vehicles, including:
• GSA Schedule
• NASA SEWP
• State cooperative contracts
• Experience with deal registration, partner relationship management, reseller networks, or channel programs.
• Experience with integration platforms such as:
• Celigo
• MuleSoft
• Workato
• Zapier
• Experience applying AI tools to automate GTM and revenue operations.
• Experience with Apex, SOQL, or Python for requirements beyond declarative configuration.
• Experience using Gearset, Salesforce CLI, or comparable release-management tools.
• Experience supporting complex supplier, reseller, partner, and government-buyer data models.

Certifications & Clearance Required Certification

• Salesforce Certified Administrator

Preferred Certifications

• Salesforce Certified Advanced Administrator
• Salesforce Certified Platform App Builder
• Salesforce Certified CPQ Specialist
• Salesforce Revenue Cloud Consultant or equivalent credential