Senior Paid Media Specialist- Google Ads and Paid Social

Federal Tax Law Group is a growing tax resolution firm seeking an experienced Senior Google Ads & Paid Media Specialist to build, manage, optimize, and scale our paid customer-acquisition campaigns across Google, Facebook, Instagram, and TikTok.

The role will have a strong emphasis on Google Search and high-intent lead generation, while also taking ownership of paid social campaigns designed to generate, nurture, and retarget qualified prospects.

We are looking for someone who understands how these channels work together and can optimize the entire paid acquisition funnel-not simply manage campaigns in isolation.

This is a hands-on performance marketing position.

We are not looking for someone who primarily manages outside agencies, reviews reports, focuses on organic social media, or measures success based on impressions, clicks, followers, or inexpensive leads.

The person in this role will personally work inside our advertising accounts and take ownership of campaign setup, optimization, tracking, testing, lead quality, and performance.

Our goal is straightforward:

Generate a consistent and scalable flow of qualified tax-resolution prospects who become customers at an acceptable customer acquisition cost.

Experience in tax resolution, tax relief, debt relief, legal services, financial services, insurance, mortgage, or another competitive high-ticket lead-generation industry is strongly preferred.

Responsibilities

• Personally build, launch, manage, and optimize Google Ads campaigns
• Manage Google Search as a primary high-intent customer acquisition channel
• Build and manage paid advertising campaigns across Facebook, Instagram, and TikTok
• Conduct keyword research and develop campaign structures based on search intent, prospect qualification, and conversion potential
• Continually optimize search terms, negative keywords, match types, bidding strategies, geographic targeting, schedules, and budgets
• Write and test advertising copy, messaging, and offers
• Develop structured campaign testing and scaling strategies
• Monitor and improve cost per lead, qualified cost per lead, conversion rate, customer acquisition cost, and return on advertising spend
• Analyze downstream lead quality rather than optimizing only for raw lead volume
• Work closely with management and sales teams to identify which campaigns, keywords, advertisements, and audiences generate actual customers
• Implement and maintain accurate conversion tracking for phone calls, forms, appointments, and other lead sources
• Implement or manage CRM attribution, GCLID tracking, enhanced conversions, and offline conversion tracking
• Monitor and troubleshoot Google Analytics 4 and Google Tag Manager
• Identify opportunities to improve landing pages and conversion rates
• Develop and execute A/B tests involving landing pages, advertising creative, offers, messaging, and audiences
• Build clear performance reporting connecting advertising spend to qualified leads, customers, revenue, and customer acquisition cost
• Identify opportunities to responsibly scale advertising spend while maintaining acceptable acquisition economics
• Help establish a repeatable paid acquisition system capable of supporting significant future advertising growth, Experience generating consumer leads in one or more of the following industries is highly preferred:
• Tax resolution / tax relief
• Debt settlement / debt relief
• Legal services
• Financial services
• Insurance
• Mortgage
• Credit-related services
• Other high-ticket or high-CPC consumer lead-generation industries

Direct experience in tax resolution or debt relief is especially valuable.

What Success Looks Like

This position will not be evaluated primarily on impressions, clicks, CTR, followers, or inexpensive leads.

We care about business results.

Key performance indicators will include:

• Qualified lead volume
• Cost per qualified lead
• Lead quality
• Appointment or consultation rate
• Lead-to-customer conversion rate
• Customer acquisition cost
• Revenue generated from paid advertising
• Tracking and attribution accuracy
• Ability to scale advertising spend while maintaining acceptable acquisition economics, * Industry
• Advertising platform
• Approximate monthly advertising spend
• Approximate cost per lead
• Approximate qualified cost per lead, if tracked
• Customer acquisition cost, if available
• What you personally changed or optimized
• Results achieved

Candidates should be prepared to discuss actual campaign performance during the interview process.

Please do not apply if your experience is primarily organic social media, content creation, SEO, or managing outside marketing agencies.

• 4+ years of hands-on paid advertising experience
• Advanced hands-on experience managing Google Ads
• Strong Google Search advertising experience
• Strong Meta/Facebook and Instagram advertising experience
• TikTok advertising experience preferred
• Proven experience managing lead-generation campaigns
• Experience personally managing at least $30,000/month in Google Ads spend
• Experience managing 75,000-100,000+/month strongly preferred
• Experience personally making campaign optimization, bidding, budget, targeting, and scaling decisions
• Strong understanding of CPL, qualified CPL, CPA, CAC, conversion rates, ROAS, and lead quality
• Experience with Google Analytics 4
• Experience with Google Tag Manager
• Experience implementing and troubleshooting call and form conversion tracking
• Experience with CRM attribution and/or offline conversion tracking strongly preferred
• Strong analytical ability and comfort making decisions based on performance data
• Experience with landing-page optimization and conversion-rate testing
• Strong attention to detail
• Ability to independently manage multiple campaigns and advertising platforms

Preferred Industry Experience