Loyalty Platform Execution Analyst

The Analyst, Loyalty Platform Execution is a critical role responsible for translating loyalty and promotional strategies into accurate, timely, and controlled platform execution. The role supports the end-to-end delivery of loyalty campaigns, offers, rewards, and customer audiences, from requirements intake and configuration through validation, launch, monitoring, reconciliation, and issue resolution.

The analyst partners closely with marketing, data engineering, analytics, and technology, to ensure platform activity aligns with approved business rules and provides a consistent customer experience. The role also monitors and analyzes execution results. If any errors are identified, the analyst will identify root cause, and recommends improvements that strengthen platform controls, scalability, and performance.

The ideal candidate has a strong background in data and analytics, has experience with routine process execution, is highly detail-oriented, and can concurrently manage multiple time-sensitive activities. The candidate should be comfortable working independently, documenting decisions, solving ambiguous problems, and communicating clearly with both technical and business partners.

The Work Itself

What you Will Do

• Execute the underlying data builds for loyalty campaigns, offers, rewards, and customer audiences within approved requirements and timelines.
• Translate business requirements into platform configurations, eligibility logic, and execution workflows.
• Coordinate testing, launch readiness, deployment, monitoring, reconciliation, and issue resolution.
• Build and validate customer audience and fulfillment files using SQL, SAS, or comparable tools.
• Maintain complete execution documentation, approvals, controls, and test evidence.
• Analyze execution results and recurring issues; recommend improvements to accuracy, scalability, and performance.
• Engage in cross-functional partnerships to resolve issues and support program delivery.

• 1+ years of experience in analytics, marketing operations, campaign execution, loyalty, or platform operations; financial services experience preferred.
• Strong SQL or SAS skills, including data validation and customer list execution.
• Experience with campaign, loyalty, CRM, or decisioning platforms preferred.
• Strong quality assurance, problem-solving, documentation, and organizational skills.
• Ability to manage multiple deadlines and work effectively across business and technical teams.
• Strong written and verbal communication skills with careful handling of confidential information.

Minimum Qualifications:

• 1+ years of relevant experience
• Bachelor’s Degree in relevant field(s) of study or equivalent

Ally’s compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).

Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.

Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.

Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?, Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com ., We all work better as allies. Join a team that thrives on doing it right - whether we’re helping people live their best financial lives or helping each other grow in our careers.

Share your resume with our recruiters so we can reach out to chat about roles that match your background and skillset.

We’re a leading financial services company serving over 11M customers through banking, auto financing, insurance and investment services. Our team’s approach of celebrating differences and lifting each other up is consistently recognized on Fortune’s 100 Best Companies to Work For list. Here, you’ll find people who care about doing work that matters and making an impact in the communities we serve. Good enough is never enough for us - we’re always looking for ways to be better, together.

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