CRM Administrator
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Role details
Tech stack
Job description
You maintain the full lifecycle path every lead follows - from New Lead to Contacted, Scheduled, Arrived, New Member, Decision Pending, and Canceled.
- Keep all clinics aligned on identical stages, rules, and triggers.
- Ensure cards move automatically based on bookings, arrivals, memberships, and cancellations.
- Identify stuck or mis-staged cards and fix the root cause, not just the symptom.
- Dashboard Data & Reporting
The Vessel Executive Dashboard drives decisions for owners and investors. You ensure every number is correct.
- Own the definitions behind leads, bookings, shows, new members, and cancellations.
- Reconcile daily and weekly figures against source systems and explain gaps clearly.
- Maintain tags, cancel dates, clinic labels, and member status accuracy.
- Report weekly per clinic: leads, bookings, show rate, new members, cancellations, call list size.
- New Clinic Launches
Six new clinics must be built in the CRM by Q2 2027. You turn today’s 60-70 hour manual build into one repeatable process.
- Set up clinic accounts, pipelines, calendars, booking forms, lead forms, phone lines, and staff logins.
- Copy proven automations, retarget them to the new clinic, and test each one safely.
- Connect lead ads, booking flows, payments, and the medical record.
- Add the clinic to the dashboard so reporting works on day one.
- Automations
Texts, emails, reminders, onboarding, call-list steps, no-show recovery - all run through automations you manage.
- Build new automations beside the live version, test, then switch over.
- Test only on the designated test contact - never on real patients.
- Maintain a written change log for every update.
- Monitor automation run logs and catch silent failures.
- Bug Resolution with Clinic Managers
Clinic managers are the first to see when something breaks. You are their partner.
- Take every report, reproduce it, diagnose it, and fix it.
- Confirm fixes on the exact screen the manager uses.
- Maintain one shared list of open issues to prevent duplication or missed items.
- Data Hygiene
Clean data is the backbone of accurate reporting and reliable operations.
- Merge duplicate contacts, including men booked in multiple clinics.
- Maintain consistent tag and segment naming across all clinics.
- Keep CRM and EMR aligned on active member status.
- Remove test records after every test.
- Keep call lists accurate so staff only call true leads.
- Leads * Scheduled Visits
The ultimate goal: a man who asks becomes a man on the calendar.
- Ensure every new lead receives a text within minutes and lands on the correct call list.
- Maintain booking pages, payment flows, confirmations, reminders, and no-show recovery.
- Track lead-to-booked and booked-to-show rates by clinic and source.
- Surface gaps and trends to the leadership team.
How Success Is Measured
- 30%+ of new leads booked into a visit
- 92% of booked visits show
- Daily dashboard checks pass
- 8 of 8 clinics ready before opening day
- Same-day response to clinic manager bug reports
- 0 test records left in the live system
Your First 90 Days
Days 1-30
- Learn both live clinics end-to-end.
- Walk a test lead from first form * booked visit * member.
- Read every automation and dashboard definition.
- Meet each clinic manager.
Days 31-60
- Take over weekly reporting and the bug list.
- Write the new clinic build list.
- Fix top data hygiene issues.
Days 61-90
- Launch Eagle using the new build list.
- Ensure its numbers report correctly on day one., * Live automations are never edited in place.
- All patient-facing wording is approved before release.
- Every dashboard number must be traceable to its source.
Systems You’ll Run
- GoHighLevel (Biocanic) - leads, texts, calendars, pipelines, payments
- Cerbo EMR - read and linked
- Vessel Executive Dashboard
- Vessel booking & payment pages
- Meta lead forms
- QuickBooks (read-only) for revenue reconciliation
Requirements
- 2+ years administering GoHighLevel, HubSpot, Salesforce, or similar CRM
- Experience building and fixing multi-step automations, forms, calendars, and pipelines
- Strong data skills: spreadsheets, reconciliation, root-cause analysis
- Clear, concise written communication
- Comfortable working carefully in a live patient-facing system
- High attention to detail and disciplined execution
Good to Have
- GoHighLevel experience (Vessel runs it under Biocanic)
- Healthcare experience and HIPAA familiarity
- EMR experience, ideally Cerbo
- Webhooks, APIs, and system integrations
- Meta lead ads and call-center workflows
- Multi-location rollout experience
Benefits & conditions
- 30% employee discount; 20% household discount
- This position is considered to be part time; 25-30 hours per week (more hours may be required during clinic launches)
- Salary: $80,000 annually
Pay: $80,000.00 per year
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