Senior Marketing Automation Engineer - CRM

Do you enjoy combining marketing automation, customer data, and technical problem-solving to build smarter, more effective customer journeys? Then this could be your next challenge! Our client is an established international digital business with around 400 employees, operating in the online lottery and e-commerce space and reaching millions of users through its digital platforms. As a Senior Marketing Automation Engineer, you will join a small CRM team of three people, where you can combine hands-on campaign management with technical development and process optimization. Working with Selligent, SQL, HTML/CSS, and customer data, you will help improve CRM campaigns across email, SMS, web push, and app notifications. You will work closely with the data and analytics team to turn insights into personalized customer journeys, improve campaign deliverability, and develop smarter data flows and integrations. This is an opportunity to take ownership, influence the evolution of the CRM strategy, and make a real impact on campaign performance. Your responsibilities

• Design, build, and optimize automated CRM campaigns across multiple communication channels
• Develop SQL queries for audience segmentation, customer targeting, and data extraction
• Create and optimize responsive HTML/CSS email templates and newsletters
• Analyze campaign performance, run A/B tests, and identify opportunities to improve engagement and conversion
• Improve email deliverability and troubleshoot campaign performance issues
• Connect Python-based analytical insights with the CRM platform to enable more data-driven campaigns
• Optimize database processes, data flows, and automated workflows feeding customer journeys
• Contribute to API integrations and the integration of additional data sources into the CRM ecosystem
• Work closely with marketing, data, and analytics colleagues to continuously improve CRM processes and results

• At least 5 years of experience in CRM, marketing automation, or digital campaign management
• Strong SQL skills and experience working with large customer databases and complex audience segments
• Solid knowledge of HTML and CSS, ideally with experience building responsive email templates
• Experience with marketing automation platforms; Selligent experience is a plus
• Understanding of CRM campaign performance, email deliverability, A/B testing, and customer journey optimization
• An analytical mindset and the ability to translate data insights into practical marketing improvements
• Experience with data workflows, system integrations, or API-based integrations

• €1,500 annual professional development budget
• 25 days of annual leave, plus your birthday off and additional days off on 24 and 31 December, alongside an unlimited-vacation policy
• Flexible workation opportunities abroad
• €47.20 monthly remote-working allowance
• Gym benefit with a company contribution of up to €40 per month
• A high level of autonomy, ownership, and freedom to shape your work
• A collaborative international environment with regular team activities and company events

Ready for your next step? This is a great opportunity to combine technical CRM expertise with data-driven marketing and automation. You will join a small team where your contribution will be visible, your ideas can shape the CRM strategy, and you can help build better connections between analytics, customer data, and marketing performance. Interested? Apply now or get in touch for an informal first conversation!