Senior Digital Analyst

They are a well-established organisation investing in digital products, analytics, and customer experience. Their teams work across digital, product, marketing, and data to drive performance and support business growth. Analytics plays a central role in identifying opportunities and measuring impact across key customer journeys. The Role You will support the analysis and optimisation of digital products across web and app platforms. Responsibilities include:

• Analyse digital journey performance and identify opportunities for improvement
• Build and maintain dashboards and self-service reporting tools
• Deliver insights and recommendations to stakeholders across digital, product, marketing, and data teams
• Translate complex data into clear outputs
• Support data collection, tracking, tagging, and reporting requirements
• Monitor key performance metrics and customer behaviour
• Contribute to testing and conversion rate optimisation initiatives
• Improve reporting processes and analytics capabilities
• Work with technical and non-technical stakeholders to support data-driven decisions
• Mentor junior team members and promote best practice

• Strong experience in digital analytics and insight generation
• Advanced SQL skills, including complex queries and large dataset analysis
• Experience building dashboards and automated reporting solutions
• Good understanding of digital data structures and analytics methodologies
• Experience using analytics platforms such as Google Analytics, Piano Analytics, or similar tools and exposure to tag management tools such as Google Tag Manager or Tealium
• Ability to communicate findings and recommendations to stakeholders
• Experience analysing customer behaviour and digital performance
• Understanding of digital marketing measurement
• Experience with Python or R is beneficial
• Familiarity with Jira and Confluence is a nice to have

Skills

• Adobe Analytics
• Adobe Creative Suite
• Apple Core Frameworks
• Data Analysis (Administration)
• Google Analytics (Certificate)
• Google Tag Manager
• Labeling (Production)
• SQL Databases
• Stakeholder Management (Business)
• Web Analytics