Digital Analytics Analyst

We are seeking a data-driven Digital Analytics Analyst to help measure, analyze, and optimize digital marketing performance across multiple channels. This individual will be responsible for turning complex digital data into meaningful insights that drive business decisions, improve user experiences, and maximize marketing effectiveness.

The ideal candidate has a strong foundation in web analytics, digital marketing measurement, campaign performance analysis, and stakeholder communication. This role will partner closely with marketing, digital, and business teams to understand customer behavior, identify trends, and provide actionable recommendations across paid media, website performance, and lead generation efforts.

Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels.

Utilize Google Analytics 4 (GA4) to understand user behavior, traffic quality, engagement, conversion paths, and funnel performance.

Monitor and evaluate campaign performance across Google Ads and LinkedIn Campaign Manager, identifying optimization opportunities and performance trends.

Leverage Microsoft Customer Insights (MCI) and other reporting platforms to develop insights and performance recommendations.

Analyze website performance and organic search trends using Google Search Console.

Build and maintain dashboards, scorecards, and reporting frameworks to communicate campaign and business performance.

Partner with marketing stakeholders to identify KPIs, measure campaign effectiveness, and optimize outcomes.

Analyze lead generation performance and attribution data across Salesforce and digital marketing platforms.

Identify patterns in customer behavior, traffic sources, engagement metrics, and conversion journeys.

Investigate performance changes and provide recommendations to improve conversion rates, lead quality, and marketing ROI.

Present findings and insights to business stakeholders, clearly communicating the “why” behind performance trends.

Ensure data accuracy across reporting tools, tracking implementations, and attribution models.

Support ongoing testing initiatives by analyzing A/B test results and recommending next steps.

3+ years of experience in Digital Analytics, Marketing Analytics, Web Analytics, or Performance Marketing Analytics.

Advanced experience with Google Analytics 4 (GA4).

Experience analyzing campaign performance within Google Ads.

Experience with LinkedIn Campaign Manager and paid social performance analysis.

Experience using Microsoft Customer Insights (MCI) or similar marketing intelligence/reporting platforms.

Strong knowledge of Google Search Console and website performance analysis.

Experience working with Salesforce reporting and lead lifecycle data.

Strong understanding of:

User behavior analysis

Conversion paths and funnels

Attribution and marketing measurement

Campaign performance metrics

Traffic source analysis

Lead generation reporting

Ability to translate data into actionable business insights and recommendations.

Excellent communication and presentation skills.

Additional Skills & Qualifications

Strong understanding of SEO, SEM, and demand generation reporting.

Experience with A/B testing and conversion rate optimization (CRO).

Familiarity with tag management and digital tracking methodologies., Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Dashboard Analytics Operations Salesforce Google Ads Paid Media A/B Testing Digital Data Communication Presentations User Research Web Analytics Tag Management Organic Search Reporting Tools Lead Generation Google Analytics Digital Marketing Demand Generation Business Valuation Consumer Behaviour Business Decisions Marketing Analytics Behavioral Analytics Google Search Console Full Stack Development Contextual Advertising Marketing Intelligence Search Engine Marketing Business Transformation LinkedIn Campaign Manager Search Engine Optimization Stakeholder Communications Conversion Rate Optimization Campaign Performance Analysis Key Performance Indicators (KPIs)

At least 3 years $93,600 / yr Posted yesterday

This role is STARs-friendly: Skilled Through Alternative Routes.

We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That’s the power of true partnership. TEKsystems is an Allegis Group company., Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.