Data Analyst

In this role, you will be responsible for directing and optimizing one or more of our digital marketing channels. You will define our channel strategy, determine how to measure success, and empower the team to achieve our motivated growth impact goals by collecting, cleaning, analyzing, and visualizing data, and using the resulting recommendations to make better business decisions.What you’ll be doing here:

• Own the performance of one or more digital marketing channels: track and optimize marketing budget and ROI
• Define our channel strategy: where should we be spending and how, in order to maximize growth
• Perform ad hoc evaluations to find insights in our data that inform our marketing strategy, spend allocation, and decision-making
• Partner with Engineering, Data Science, and other teams to identify and use the data needed to optimize the channel

Data Analysis, Online Marketing, Channel Strategies, Data Analysis, Channel Marketing, Data Visualization, Marketing, Return on Investment (ROI), Budgeting, Expense Allocation, * 1+ year of experience in a quantitative field such as marketing or analytics

• Demonstrated ability to take a business problem from definition through to analysis and on to recommendations
• Proficiency in either SQL, Python, or R conducting complex analyses on large datasets
• Working knowledge of Tableau or other BI tools
• Ability to collaborate as part of a virtual team and also work independently, including blending of diverse feedback from various stakeholders
• Experience in online marketing with a strong emphasis on growth-hacking and generating high ROI is a plus