CRM Specialist

We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.

You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting. You will:

• Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
• Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
• Build growth, activation and retention strategies to increase ARPU
• Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
• Use AI to automate manual work and to speed up campaign creation, QA and reporting, You can learn more about us here and follow us on LinkedIn and X for company updates and check out our weekly Pow Wows!

A note on AI in our hiring process We use AI tools at certain stages of our hiring process to help assess applications fairly and efficiently. These tools assist-they don’t decide. Every hiring decision is made by a human.

At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!

• Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
• Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
• Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
• Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
• Structured, methodical and confident sharing ideas with the team
• Must have an interest in crypto

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app.

We’re Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets. But beyond the numbers, what drives us is the people behind every wallet and a commitment to continuously improving how they experience and interact with crypto.