DATABASE SPECIALIST

The Database Specialist supports the Database Manager and Director of Database Marketing in the administration, analysis, and execution of database-driven marketing initiatives. This role is responsible for supporting the maintenance and integrity of casino marketing databases and executing database-driven direct marketing campaigns. Analyzes patron and campaign performance data, configures promotional offers, ensures data accuracy, troubleshoots system issues, and collaborates with marketing and operational teams to maximize customer engagement, profitability, and compliance with company and regulatory standards.

Essential Job Duties:

Assist with the execution and maintenance of direct marketing campaigns, including patron segmentation, target list generation, offer setup, validation, deployment.

Analyze campaign performance, patron behavior, and database trends to provide insights and recommendations that support increased revenue, guest engagement, and profitability.

Maintain the accuracy, integrity, and quality of customer and marketing databases through regular audits, data validation, and troubleshooting activities and ensure all comply with company policies and applicable gaming regulations.

Investigate and resolve database, campaign, offer, and patron account issues in partnership with Marketing, Operations, and Information Technology teams.

Develop and maintain campaign documentation, procedures, and user training materials related to database and marketing systems.

Participate in special projects, promotions, events, and other duties as assigned by management.

• Must be at least 21 years of age.

• Associate’s, Technical, or Bachelor’s Degree in Information Technology, Computer Science, Marketing, Business Administration, Data Analytics, or a related field; equivalent combination of education and experience may be considered.

• Minimum of three (3) years of experience in database administration, database marketing, data analysis, customer relationship management (CRM), or related discipline.

• Experience working in Microsoft Office Suite of products, particularly Word, Excel and Access.

• Experience working with SQL.

• Casino Management System Experience a plus

• Working knowledge of database structures.

• Experience with spreadsheets and maintaining a clean, efficient database.

• Must be able to obtain/maintain any necessary licenses and/or certifications