Head of North American LBM Solutions

The Head of North America LBM (Lumber and Building Materials) Solutions is a strategic leadership role designed to serve as the authoritative bridge between the North American LBM market and GenetiQ’s internal delivery, product, and development teams. This role is tasked with accelerating customer outcomes, de-risking implementations, and ensuring that GenetiQ operates as a deeply embedded industry partner rather than a reactive software vendor.

The mandate empowers this role to influence product direction through the lens of operational reality, ensuring that the software aligns with the commercial and competitive requirements of the USA market. By prioritizing operational outcomes over internal roadmap comfort, the role aims to reduce the time between market demand and usable capability, ultimately strengthening GenetiQ’s commercial credibility and scalability in North America.

Role Definition and Strategic Intent

The Head of North America LBM Solutions acts as the “voice of the market” throughout the entire customer lifecycle, from onboarding and solution design to product evolution.

The role is not a passive advisory position but an active leadership function with the following primary objectives:

• Market Alignment: Ensuring implementations reflect the operational and competitive realities of the North American LBM industry.

• Operational Integration: Acting as a bridge between USA market demands and internal GenetiQ teams (Delivery, Product, and Development).

• Industry Partnership: Moving GenetiQ beyond the “vendor” label to become a partner that anticipates customer needs based on deep industry expertise.

Strategic Impact and Market Outcomes

A key part of this role is to strengthen collaboration across Delivery and Product, connecting teams in the UKI and USA to align market insight, product direction, and customer outcomes.

This structure is intended to optimize for specific market outcomes:

Professional Services / Delivery Focus

• Primary Driver: Outcome-driven, focusing on customer success, adoption, and time-to-value

• Market Intelligence: Uses real-world operational insight, identifying customer pain points, friction, and workflows

• Speed: Prioritises implementation speed, delivering immediate workarounds and practical solutions

• Optimisation Focus: Balances delivery based on customer urgency and maintaining market credibility

Product Management Focus

• Primary Driver: Roadmap-driven, focused on prioritisation and structured release cycles

• Market Intelligence: Relies on roadmap discussions and broader or more theoretical needs

• Speed: Moves at release-cycle speed, delivering longer-term architectural improvements

• Optimisation Focus: Prioritises technical scalability and architectural integrity

By sitting within Delivery, the role maintains direct exposure to the “truth of the market,” including failed assumptions, process gaps, and the urgent requirements of onboarding customers.

Core Responsibilities

Responsibilities are categorized into five key pillars of influence:

1. Industry Leadership and Market Intelligence * Maintain awareness of USA LBM trends and expectations.

• Monitor the competitive ERP landscape, including Epicor, ECI Software Solutions, Spruce, BisTrack, DMSi, and Agility.

• Engage with industry influence networks and buying groups such as LMC, LBM Advantage, Orgill, Emery Jensen and Do it Best.

1. Product Influence and Functional Leadership * Translate LBM operational knowledge into commercially grounded functional requirements.

• Challenge software designs that create operational friction or lack usability.

• Validate that proposed solutions align with real-world workflows in lumber yards, dispatch offices, and contractor sales environments.

1. Project Acceleration and Delivery Enablement * Act as a strategic escalation point for USA projects facing operational misalignment.

• Standardize delivery by helping customers adopt proven industry processes rather than requesting excessive customization.

• Reduce ambiguity in the discovery phase to prevent design rework.

1. Customer and Executive Engagement * Serve as a trusted advisor during workshops, steering committees, and strategic planning.

• Represent the interests of GenetiQ’s most strategically important customers internally.

1. Internal Enablement * Educate developers, consultants, and project managers on USA LBM practices.

• Develop reusable industry templates, process models, and recommended solution patterns to improve consultant onboarding., Our perfect fit ethos extends to our team, ensuring that our roles, environment, benefits and progression paths are geared toward their professional and personal development.

Do you have experience in Stakeholder engagement?, This role identifies a specific profile necessary to command authority both internally and with high-level external stakeholders:

• Industry Tenure: 10+ years within the USA LBM industry is considered essential

• Dual Perspective: Experience working both inside an LBM merchant/distributor and within an ERP software vendor ecosystem.

• Operational Depth: Mastery of purchasing, inventory, pricing, dispatch, sales, estimating, rebates, EDI, and multi-branch distribution.

• Soft Skills: The ability to simplify complex discussions and influence senior stakeholders without relying on hierarchical power.

Pulled from the full job description

• AD&D insurance
• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance

• Employee assistance program, In addition to an excellent compensation package, we offer a great range of benefits, including:

• Healthcare: Medical, Dental and Vision

• Short & Long Term Disability

• AD&D Insurance

• 401K Plan

• Employee Assistance Program

• GenetiQ Wellness Reimbursement: Whether it’s a gym or a golf club membership, we support the efforts of our team to keep active.

• PTO: 20 days Per annum plus GenetiQ observes the following holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day after Thanksgiving Day, Christmas Day, Day after Christmas Day plus two floating holidays

• Flexibility: Our flexible working helps our team to manage a better work-life balance.

Founded in 1992, GenetiQ is a global software company delivering flexible, business management solutions to independently owned businesses in the lumber and building materials industry. Our innovative cloud ERP solution, GenetiQ, is purpose-built for dealers, retailers, wholesalers, and distributors-providing the tools they need to grow, adapt, and thrive.