ET MarTech / AdTech - Business Solution Architect Associate Director

The BMC MarTech Solution Architect plays a pivotal role in shaping the future of BMC’s digital, data, and marketing technology ecosystem. This role is a part of the Enterprise Technology CBS Solutions Delivery Team and partners closely with Product Managers in Technology Enablement, and cross-functional business teams such as Clients & Industries (C&I), Talent, Alumni and Communications.

A major responsibility is alignment with Data Architecture teams to build a data-driven, AI-enabled future. The architect ensures that MarTech platforms, integrations, identity systems, taxonomies, and data models support scalable analytics, personalisation, automation, and responsible AI adoption.

Your key responsibilities

• Define and maintain the BMC MarTech architecture strategy and vision
• Define MarTech architectural standards, reusable patterns, and reference architectures
• Shape multi-year roadmaps with Product Managers and cross-functional business leaders
• Translate strategic business needs into future-state capability models and architectures
• Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications
• Ensure interoperability and shared experience frameworks across business functions
• Reduce duplication and promote enterprise platform and standards reuse
• Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data)
• Collaborate with Data Architecture teams to design AI-ready data models, taxonomies, and metadata structures.
• Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems.
• Assess emerging technologies and evaluate platform/vendor options with Product Management teams
• Influence investment decisions, business cases, and sourcing strategies
• Support design assurance and enterprise governance forums
• Promote API-first, event-driven, modular, and composable architecture principles
• Champion performance, resilience, observability, accessibility, and global scalability
• Communicate complex architectural concepts in clear, business-focused language
• Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution

• Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent
• Strong architectural modelling capabilities (business, data, application, technology)
• Strong understanding of enterprise data strategy, data governance, and AI-enablement
• Experience designing integrations across multiple enterprise platforms
• Excellent communication, leadership, facilitation, and stakeholder management skills
• Exposure to Data Architecture or AI/ML platform design.
• Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems
• Architecture certifications (e.g., TOGAF), cloud certifications

Technologies and Tools

• MarTech & AdTech platforms (Adobe, DSP’s)
• API-led, ESB, and event-driven integration
• CDP, CMS, CRM analytics suites (Adobe, Salesforce, Microsoft)
• Cloud platforms (Azure, AWS, GCP)
• Architecture tools (Lucidchart, LeanIX, ArchiMate)

The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job is:
• New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices - $167,100 to $300,900
• Bay Area California offices - $174,100 to $313,400
• All other offices locations in the US, including Sacramento - $139,300 to $275,800
• Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world., * At EY, our values set the foundation for how we work and the behaviors we expect of our people. Any misrepresentation or falsification of information or lack of integrity at any point in the recruiting process may result in withdrawal of your candidacy, revocation of an offer or immediate termination of employment.

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