Frontend Architect (AI Experiences), Retail and Marcom Engineering
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Role details
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Job description
On Marcom Engineeringβs AI Experiences team, we build AI-powered tools for Appleβs marketing and creative teams, from AI-assisted copy workflows to AI Optimization (AIO), along with the AI foundations that help our engineers, and the AI agents working alongside them, ship on-brand work faster., We are hiring a Frontend Architect to set the technical direction for AI across our frontend. You will define how AI powers the tools our marketing and creative teams rely on, how it changes the way our engineers build, and how our design system becomes the foundation AI tools reach for when they generate UI. This role sits at the intersection of frontend architecture, applied AI, and design systems: youβll shape the strategy, design the systems that make it real, and bring partners across Apple along with you. If you thrive on ambiguity, think a step ahead of the industry, and want to shape how Apple builds for the web as AI changes the craft, we want to hear from you.
Responsibilities
Set the direction: Define the frontend AI strategy and multi-quarter roadmap across AI-powered experiences, AI-assisted engineering, and agent-ready UI foundations. Research industry trends and emerging capabilities - agent frameworks, Model Context Protocol (MCP), generative UI - and decide where we lead, where we follow, and where we wait.
Architect the systems: Design the systems that make the strategy real - machine-readable component registries, agent-facing interfaces (MCP servers, agent-friendly CLIs), LLM-readable documentation, and the architecture behind our AI-powered tools. Keep one source of truth behind the many ways people and agents consume it.
Represent frontend: Hold the frontend seat in cross-functional AI efforts alongside backend, infrastructure, and services architects. Connect the dots from components to application layouts, content management, data, and publishing, drive alignment where systems integrate, and partner with AI and platform teams across Apple to build on what exists rather than duplicate it.
Make the case: Write the roadmaps, one-pagers, architecture decision records, and RFCs that guide the team - clear enough to execute without you in the room. Present, advocate, and defend direction to peers and senior leadership.
Partner with Design: Work closely with design leadership to define generative-UI guardrails - design rules, canonical compositions, and usage validation - so AI-generated UI meets the level of detail and intent design sets.
Scale responsibly: Start from real use cases and personas. Move quickly with focused proofs of concept, then scale with the right governance - security, privacy, evaluations, and usage telemetry - so leadership can see whatβs working and why.
Drive adoption: Evangelize and champion solutions across Marcom and partner organizations, follow through on adoption, and refine tools until teams choose them rather than being told to use them.
Multiply the team: Guide the engineers who deliver the roadmap with clear direction and thoughtful delegation, and mentor engineers across the organization. Stay hands-on with prototypes, reference implementations, and code reviews that set the bar.
Requirements
10 years building production web applications, including 3+ years in a senior or architect role setting frontend direction across teams
Expert-level TypeScript and React, including component architecture, server-side rendering (e.g., Next.js), schema-first data (e.g., GraphQL), and performance at scale
Led the architecture of a design system, component platform, or shared frontend infrastructure adopted by multiple teams
Shipped LLM-powered features or AI developer tooling to production (e.g., agentic workflows, AI-assisted code review, tool use / function calling, structured outputs)
Hands-on daily use of AI coding agents (e.g., Claude Code, GitHub Copilot, Cursor), with a clear point of view on where they help, where they donβt, and how to review what they produce
Deep knowledge of accessibility (WCAG 2.1 AA) and how to build it into systems by default
BS or MS in Computer Science or equivalent professional experience
Preferred Qualifications
Experience designing agent-facing tooling, such as MCP servers, CLIs designed for agents, or packaged agent skills and instructions
Experience designing APIs, schemas, or component metadata that models generate against
Experience defining evaluation strategies for AI systems - evals, golden datasets, LLM-as-judge scoring, and regression gates
Experience designing how AI agents operate in CI/CD - AI-assisted code review, automated releases, or agentic feature development with quality gates and human review
Understanding of AI security and governance, including least-privilege agent permissions, prompt injection, and privacy-preserving telemetry
Familiarity with design tokens, theming, and generative-UI approaches that keep AI-generated interfaces on-brand
A record of published architecture decisions, RFCs, or white papers that influenced direction across an organization
Experience in large, multi-team enterprise environments, navigating governance, security review, and cross-org dependencies
Experience working in environments with ambiguity - defining strategy as the underlying AI capabilities evolve
Track record of setting technical direction and building alignment across competing priorities, with excellent written and verbal communication, including presenting architectural trade-offs to engineering and executive audiences
Benefits & conditions
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $216,200 and $324,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Appleβs discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Appleβs Employee Stock Purchase Plan. Youβll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
About the company
Do you want to help build some of the largest and most consequential enterprise and customer technology systems in the world? Join Appleβs Information Systems and Technology (IS&T) organization. IS&T is the engine behind everything Apple does for customers and for the people who build for them. Itβs Appleβs central nervous system. Supporting 2.5 billion active Apple devices, processing billions of secure transactions, and keeping the technology that defines modern life running flawlessly, IS&T makes the impossible feel effortless.Do you love building solutions to handle global complexity and immense scale? Imagine what you could do here.
Retail and Marcom Engineering, an IS&T team, builds and operates the systems and experiences that connect Appleβs products with its customers. The team owns the technology behind both Appleβs online and physical stores and drives the interactive marketing experiences and tools that keep creative operations moving. Together, those functions deliver the technology behind every product story Apple tells and every purchase a customer makes.
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