Technical CRM Lead

A large pharmaceutical company is seeking an Adobe Journey Orchestration SME with deep expertise in Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP) to support the evolution of its CRM and digital marketing capabilities. This individual will act as a strategic partner to both technical and marketing stakeholders, driving the design and execution of personalized, data-driven customer journeys. The role will be heavily execution-focused, with responsibility for building audiences, managing campaigns, running experiments, and optimizing engagement through data collected across multiple sources within AEP. Candidates should bring strong experience in CDP, data architecture, identity resolution, and consent management, along with the ability to translate business goals into scalable CRM strategies. This position will play a key role in driving organic engagement growth through continuous testing, personalization, and performance optimization within the marketing ecosystem. This is a remote opportunity working EST hours.

Skills and Requirements

• 3-6+ years of deep, hands-on AJO experience * Proven ability to independently configure and manage audiences, campaigns, and journeys end-to-end within AJO, including triggers, decision logic, frequency capping, and channel orchestration * Experience activating and personalizing journeys using real-time profile data from RT-CDP/AEP, including behavioral signals from web and app interactions * Ability to build automated journeys that respond dynamically to customer actions, lifecycle stages, and engagement patterns across touchpoints * Experience working with consumer directed products or applications * AEP schema and dataset configuration experience - including XDM schema design, dataset creation, and data ingestion pipeline management (nice to have) * Experience working within a health, wellness, or highly regulated content ecosystem * Familiarity with Adobe Target or Offer Decisioning for personalization use cases * Adobe certifications in AEP, AJO, or RT-CDP * Exposure to agile/sprint-based delivery models alongside marketing operations teams