CRM Sales Specialist

The Senior CRM Sales Specialist for CPQ leads the full sales cycle for our CPQ and CRM Sales products, partnering closely with Solution Consulting, Product, and GTM teams. Responsibilities and activities may vary depending on territory, industry coverage, or account segmentation.

• Support territory strategy and planning by aligning CPQ/CRM capabilities to account priorities, whitespace, and revenue opportunities

• Lead discovery with customers to understand quoting challenges, product complexity, approval workflows, and seller inefficiencies

• Provide strategic input during account planning by identifying CPQ, quoting automation, or CRM workflow modernization use cases

• Ensure recommendations into account strategy are aligned with Now Value principles, quantifying business impact, efficiency gains, and AI-powered selling outcomes

• Partner with SC & Specialist SC teams to define roadmap alignment and ensure product fit, capability validation, and competitive positioning

• Coach AEs, BDRs, and account teams on CPQ/CRM opportunity triggers, value messaging, and how to position workflow automation within the broader selling motion

• Lead the full sales cycle including qualification, value-based selling, demonstrations, business case development, and negotiation

• Customize your time to the needs of the territory and account team while celebrating wins across the organization

• Champion diversity and belonging to contribute to an open and inclusive environment, We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service., For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

• Deep experience in specialist sales, preferably within a CRM / CPQ/ Customer engagement/Customer Service Management / CX / CPaaS / CCaaS / SOM vendor

• 8+ years of sales experience within complex software or platform solutions, selling CPQ, CRM, or Revenue/Sales Operations-related solutions

• An understanding of the CRM, CX, CSM, or CPQ solution-related business processes
• Technical fluency to be able to present, demo and lead credible discovery, value positioning, and use case identification with executives, ServiceNow sellers, and CRM leaders.

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

• Experience leading virtual or matrixed teams

• Ability to understand broad, macro-level business IT needs for a prospective client

• Experience establishing trusted relationships with current and prospective clients and other teams

• Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships

• Able to thrive in a fast paced, growing, deadline driven environment

• Willingness to go above and beyond to win in the market against stiff competition

• Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences

• Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system

• Excellent communication and polished presentation skills

• Regional travel required, office in Amsterdam with regular attendance expected

• Fluency in English essential, Dutch preferable