Web Specialist

We are committed to supporting a diverse workforce that reflects the communities we serve.

Communications provides strategy and planning; digital user experiences; writing, editing, graphic design, and video production services; facilitates relations with a wide range of news media; provides information content, design and organizational framework for the Metropolitan Council’s public-facing website; and maintains an ongoing presence on social media.

How your work would contribute to our organization and the Twin Cities region:

The Web Specialist is a newly established role within the Digital Experience team, created to support the day-to-day management and maintenance of the Metropolitan Council’s public-facing website and internal intranet sites. This is a technical communications role that blends content expertise, digital strategy, and web administration.

This position is eligible for a hybrid (both remote and onsite) telework arrangement. Candidate’s permanent residence must be in Minnesota or Wisconsin. This position will create a six-month eligibility list for current and future openings.

What you would do in this job

• Manages the publishing of content across the Council’s website using the content management system, ensuring accuracy, timeliness, and brand consistency.
• Serves as the centralized production resource for content requests from divisions across the organization.
• Coordinates with the Digital Experience Manager and external partners on technical updates and platform maintenance.
• Enforces web content standards, style guides, and governance protocols.
• Conducts accessibility audits and ensures all content meets WCAG 2.1 AA standards and ADA requirements.
• Ensures quality assurance and testing of all published work, including automated and manual accessibility testing.
• Monitors and reports on website analytics and user behavior data to inform content and navigation improvements.
• Identifies and remediates broken links, outdated pages, and content gaps on a routine basis.
• Collaborates with Communications colleagues on digital campaigns, announcements, and public engagement initiatives, and on internal communications and intranet platform support.
• Supports the rollout of the new website, including content migration, staff training, and CMS onboarding.
• Assesses raw inputs against digital best practices and governance standards, escalating to other members of the Digital Experience team for additional scoping when appropriate.
• Performs other duties as assigned to support the Digital Experience team and department objectives., Work is performed in a standard office setting and may sometimes require travel between primary work site and other sites.

What steps the recruitment process involves:

1. We review your minimum qualifications.
2. We rate your education and experience.
3. We conduct a structured panel interview.
4. We conduct a selection interview.

Any of the following combinations of completed education in communications, digital media, web design, technical writing, or a closely related field and experience in web content management, digital communications, or a related field:

• High school diploma/GED with six years of experience.
• Associate degree with four years of experience.
• Bachelor’s degree or higher with two years of experience.

What additional skills and experience would be helpful in this job (desired qualifications):

• Experience with web content in a Content Management System (CMS).
• Experience writing web content that meets digital accessibility standards (WCAG 2.1) and best practices.
• Experience working and collaborating in diverse, multicultural, and inclusive environments.

What knowledge, skills and abilities you should have within the first six months on the job:

• Working knowledge of HTML and CSS.
• Knowledge of embedding tools such as PowerBI and Tableau.
• Familiarity with web accessibility standards (WCAG 2.1) and document accessibility.
• Knowledge of digital content best practices.
• Proficiency with content management systems (e.g., Umbraco, WordPress, Drupal, or similar platforms).
• Strong writing, editing, and proofreading skills with a plain-language communications focus.
• Skill with web analytics tools (e.g., Google Analytics, Siteimprove).
• Skill with intranet sites such as SharePoint.
• Ability to work with cross-functional digital teams to coordinate web content execution alongside broader digital communications efforts (e.g., social media campaigns).
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Ability to explain technical concepts and accessibility standards in plain, non-technical language for individuals at all levels of the organization.

$75,774.40 - $122,990.40 Annually medical insurance, dental insurance, life insurance, vision insurance, retirement plan, pension United States, Minnesota, Saint Paul 390 Robert Street North (Show on map) Nov 06, 2026, + We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area.

• We encourage our employees to develop their skills through on-site training and tuition reimbursement.
• We provide a competitive salary, excellent benefits and a good work/life balance.

More about why you should join us!