Senior eCommerce Specialist - Amazon

You will manage product listings, brand content, promotions, advertising, catalog health, and overall brand presentation within Amazon Vendor Central, while leveraging sales and performance analytics to identify opportunities, optimize performance, and drive growth. You will also help manage our relationship with Amazon and collaborate closely with Brand Marketing, Planning, Operations, Customer Service, and eCommerce partners to support inventory, forecasting, fulfillment, and other key Amazon marketplace activities.

This is a high-impact, hands-on role with significant ownership and autonomy, offering the opportunity to directly influence sales, brand performance, and the continued growth of our Amazon business. You will also partner with other resources to support overall Amazon initiatives.

This position reports to the VP of eCommerce and is based in our Winston-Salem, NC office, with a hybrid schedule of three days in the office and two days remote., Store Listings/Optimization

• Own the Amazon store experience for Renfro’s US business.
• Continually optimize the existing brand store, product pages, and A+ content to drive traffic and sales for existing and new products
• Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards.

Marketing and Promotion

• Apply PPC best practices for Amazon Sponsored Product ads.
• Set up product promotions for key season including Prime Day and holidays.
• Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as needed.

Working with eComm specialists, co-manage relationship with Amazon and other eComm retailers

• Regularly refresh and optimize content for existing products and drive content needs for new products.
• Maintain relationships with Amazon buyers.
• Work closely with internal departments - Planning, Operations, Brand Marketing, as well as Customer Service for feedback and input.
• Create, track, and reconcile shipments to Amazon Fulfillment Centers

Analytics

• Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with regular frequency in order to allocate spend to best performers.
• Analyze digital sales performance metrics, modifying plans as needed to deliver against targets.
• Report ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis, with the Analyst’s support

• Working understanding of both AMS and AMG
• Strong communication skills, both oral and written
• Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends.
• Strong analytical and quantitative skills; able to make data-based decisions.
• Hands-on and very entrepreneurial mindset who is comfortable in high-paced startup environments.
• Appreciation and understanding of consumer psychology and its impact on new product adoption.

EDUCATION/EXPERIENCE

• Bachelor’s degree required.
• 7+ years managing & selling products on Amazon Vendor Central and/or Seller Central