Principal Software Engineer

• Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
• Lead cross-functional technical initiatives spanning multiple teams and product areas.
• Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
• Mentor and guide engineers across the organization, raising the bar for technical excellence.
• Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.

How You’ll Make an Impact

• Architectural Leadership:
• Define and evolve the architecture for AI-driven, multimodal content personalization.
• Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
• Cross-Company Impact:
• Spearhead engineering initiatives that address critical business priorities.
• Translate complex enterprise customer requirements into practical, scalable solutions.
• Mentorship & Advocacy:
• Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
• Champion engineering best practices - from code quality to CI/CD, observability, and security.
• Execution Excellence:
• Contribute hands-on to code and design when needed.
• Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.

• 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
• Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
• Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
• Track record of influencing technical direction across multiple teams.
• Excellent communication skills for both technical and non-technical stakeholders.
• Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)

The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process., * Competitive compensation - including salary, equity, and 401(k)

• Full medical, dental, and vision insurance for you and your family
• HSA and FSA options to support your financial wellness
• Flexible time off - including parental leave
• Well-being programs - resources to support your mental and physical health
• Daily lunch & snacks
• Mentorship & impact - work closely with top AI leaders on products that ship

About Typeface

We help the world’s biggest brands move from brief to fully personalized campaigns - in days, not months.

Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing., * Build something big - Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.

• Your work will matter - Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
• A+ team - Collaborate with veterans from Adobe, Microsoft, Google, and top AI companies.
• Backed by the best - GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
• Recognized for innovation - TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity).