Data Analyst

West Ham United F.C. is looking for a Data Analyst to support key commercial and marketing decisions across the Club. This is an exciting opportunity to play a central role in shaping fan engagement, driving revenue growth, and supporting long-term strategic planning through data.

Working alongside the CRM & Data Lead, you’ll support departments including Ticketing, Hospitality, Partnerships and Retail by transforming data into clear, actionable insight.

We are committed to building an inclusive workplace and welcome applications from individuals with different backgrounds, experiences and perspectives. We believe diverse teams help drive better ideas, stronger collaboration and greater success on and off the pitch.

• WHAT YOU’LL BE DOING

Identifying opportunities to grow matchday and non-matchday revenue

Creating predictive models to improve marketing performance and fan engagement

Building dashboards, reports and automated insights for senior leadership

️ Supporting fan experience initiatives with data-led recommendations

Maintaining CRM database quality and GDPR compliance

Collaborating with teams across marketing, commercial, digital and content

Creating audience segments and profiling to support targeted campaigns, * Pension and life insurance

• Healthcare cash scheme
• Travel season ticket loan
• Cycle to work scheme
• Priority access to apply for match tickets
• Discounted season tickets
• Staff discounts in the club store, café and our official partners products and services
• Discounted gym membership and onsite fitness room facilities
• Family friendly leave policies
• Company Social events

EDI Statement

• The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.

• Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.

Safeguarding

• The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.

• The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club’s Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.

Do you have experience in Tableau?, Are you passionate about turning data into insight? Want to work in a fast-paced environment at the heart of Premier League football?, Degree (or equivalent) in a STEM or marketing-related discipline

Minimum 2 years’ experience in a data or analytics role

Strong SQL plus Python or R experience

Experience using Tableau or Power BI

Advanced Excel and PowerPoint skills

Experience working with large datasets

Strong attention to detail and organisational skills

Ability to manage multiple projects in a fast-paced environment

Interest in football or sport

Pulled from the full job description

• Annual leave
• Employee discount
• Life insurance
• Company pension
• On-site gym
• Cycle to work scheme
• Season ticket loan