Data & Campaign Analytics Manager

Sitting within the Insight team, you’ll work across a major client account alongside a wider portfolio of projects, partnering with teams across:

• Strategy
• Client Services
• Creative
• Media
• Data & Insight

This role goes far beyond reporting.

You’ll be responsible for taking projects from brief through to recommendation, challenging assumptions, defining analytical approaches, interrogating complex datasets, and delivering insights that influence real commercial decisions. What you’ll be doingCampaign & Marketing Analytics

• Measure campaign, media, digital, social, and creative performance.
• Assess how marketing activity influences customer behaviour and commercial outcomes.
• Evaluate channel effectiveness and identify optimisation opportunities.
• Understand what drives performance and where future investment should be focused.

Customer & CRM Analytics

• Analyse customer journeys, behaviours, engagement, loyalty, and retention.
• Develop customer segmentation approaches and audience insights.
• Identify opportunities to improve targeting and communication strategies.

Commercial & Sales Analytics

• Analyse sales, transaction, and customer datasets.
• Identify performance trends across customers, products, channels, and locations.
• Support commercial decision-making through evidence-based recommendations.

Measurement & Experimentation

• Conduct significance testing and test-and-control analysis.
• Evaluate campaign impact using experimentation and measurement frameworks.
• Support A/B testing and incrementality analysis.
• Understand causation, not just correlation.

Insight & Storytelling

• Present findings to both clients and senior stakeholders.
• Translate analytical outputs into clear commercial recommendations.

• Build compelling narratives that influence decision-making., The business is more interested in analytical capability than expertise with any single tool. Nice to have

• Predictive analytics
• Forecasting
• Marketing attribution
• Marketing mix modelling
• Regression analysis
• Experimental design
• Multivariate techniques
• Customer journey analytics

Why join?

• Work on a diverse mix of commercial, customer, CRM, and campaign analytics projects.
• Influence decisions for major client brands.
• Opportunity to shape and develop analytics capability.
• Blend of technical analysis and client-facing consultancy.
• Collaborative environment working alongside strategists, creatives, researchers, and commercial teams.
• High levels of ownership and visibility.

This is an opportunity for an analytically curious and commercially minded professional to take ownership of complex marketing, customer, and commercial analytics projects, helping clients understand not just what happened, but why it happened and what they should do next., * 5+ years’ experience in analytics, insight, customer analytics, marketing analytics, or commercial analytics.

• Strong hands-on experience working with complex datasets.
• Experience delivering projects from brief through to recommendation.
• Strong understanding of:
• Statistical significance
• Testing methodologies
• Segmentation
• Customer analysis
• Excellent data storytelling and presentation skills.
• Ability to challenge briefs and shape analytical approaches.
• Experience working directly with senior stakeholders or clients.
• Strong commercial judgement and problem-solving ability.

Technical experience

Experience in some of the following would be beneficial:

• SQL
• Python
• R
• Power BI
• Tableau
• GA4
• Looker Studio
• Advanced Excel / Power Pivot
• CRM platforms
• Social and media analytics tools