MarTech Solutions Architect

We are looking for a MarTech Solutions Architect to design and lead the delivery of a connected customer data, personalisation and engagement stack. Tealium provides the data and tag layer, Dynamic Yield drives on-site personalisation and experimentation and Braze powers cross-channel engagement. These integrate with Adobe Experience Manager (AEM) or Salesforce Marketing Cloud and the wider marketing technology estate.

Experience across both Tealium and Dynamic Yield is beneficial, but we are equally happy to speak with candidates who have strong depth in one of the two., * Own the end-to-end MarTech architecture, ensuring Tealium, Dynamic Yield, Braze and AEM (or Salesforce) align with business objectives and work together cleanly.

• Design and implement the customer data and tag layer, including Tealium iQ Tag Management, EventStream, AudienceStream, data governance and consent handling.
• Lead Dynamic Yield implementation: tagging and SDK integration, audience and affinity setup, product recommendations, personalisation and A/B testing, with data fed from Tealium.
• Deliver Braze implementation: SDK integration, API connections, data ingestion and configuration of campaigns, Canvases and Content Cards.
• Define how AEM content and experiences connect to personalisation and engagement tools (content fragments, experience fragments, decisioning).
• Act as primary technical consultant for the stack, giving strategic advice and best practice to marketing, product and engineering teams.
• Work with stakeholders to translate needs into technical requirements and actionable use cases.
• Partner with data and engineering teams to design and manage data flows, so the right data reaches each platform to power personalised customer journeys.

• Strong hands-on experience in either Tealium (iQ, EventStream and/or AudienceStream) or Dynamic Yield (personalisation, experimentation and recommendations), in an architecture or technical lead capacity.
• Hands-on Braze experience, with at least two full-cycle implementations architected or led.
• Experience integrating CDP, tag management and personalisation tools into a coherent architecture, including ETL and data integration.
• Working knowledge of Adobe Experience Manager or Salesforce Marketing Cloud within a wider MarTech stack.
• Familiarity with Docker, Kubernetes, Terraform or similar IaC technologies.
• Experience with data technologies such as Kafka, Postgres, MongoDB or Redis.
• Broad awareness of MarTech platforms across CRM, DAM, dynamic creative optimisation (DCO), GenAI, marketing automation, email, social and analytics.

Desirable

• Hands-on experience with both Tealium and Dynamic Yield.
• Experience with Adobe Campaign, Adobe Experience Platform or Salesforce Marketing Cloud.
• Experience with Google Tag Manager or Adobe Launch alongside Tealium.
• Background in e-commerce or direct-to-consumer (DTC) environments.
• Braze Certified Administrator, Tealium certification, or a demonstrable equivalent.
• Strong understanding of the MarTech landscape and a passion for customer engagement.